Green Media Standards

Version: 1.0

Last Reviewed: 2 October 2024

Published: 15 July 2023

Standards

Only Scope3 customers that have completed a sustainability assessment will be eligible to offer green media products (GMPs).

A Green Media Product (campaign, PMP, etc) must not include climate risk inventory.

Climate Risk is defined as media properties across domains, apps, and bundle IDs, that fall into at least one of the two following sub-categories:

1. Climate risk: monetization - inventory with extremely high emissions when compared to geo and channel benchmarks
2. Climate risk: media - inventory flagged as proliferating practices that contribute to high emissions. These are often fraud, MFA, or low value inventory.

Compensation

Partners may optionally contribute funds to carbon removal projects to compensate for the impact of their emissions on the environment, for a portion or all of their GMPs. The carbon compensation rate for 2023 will be 100 USD per metric ton of CO₂e (or local billing equivalent, as per defined rates in contracts), or $0.10 per 1000g of carbon emitted. For example, if a campaign is measured to produce 1.5 grams of CO₂e per impression, you would need contribute $0.15 per 1000 impressions. A GMP seller may additionally choose to compensate more than this rate of compensation for their GMPs. In the above example, a seller may choose to contribute twice the rate, so $0.30 per 1000 impressions.