October 3, 2025
Introducing Brand Agents: Take Control of Every ImpressionBlunt brand safety filters. Opaque algorithms. Targeting based on proxies. Programmatic advertising has forced marketers to choose between reach and protection, transparency and scale. Brand agents eliminate these trade-offs. Now live on Scope3's platform, these AI agents—trained by you—evaluate every impression, applying your Brand Stories, Brand Standards, and media quality criteria to unlock premium inventory, reduce waste, and drive brand lift. Learn what brand agents are, how to build yours using intuitive prompts and controls, where to activate them (from the open web to Meta), and how to get started today. Welcome to agentic advertising—where you're finally back in control.
October 2, 2025
Brand Stories Prompt Recipe: Your Step-by-Step Guide to Connecting With Ideal CustomersYou know your ideal customers—now give your brand agent the tools to find them. This practical guide walks you through the essential ingredients for writing Brand Stories prompts that translate your customer insights into AI-powered targeting. Learn how to capture your brand narrative, articulate what your ideal customers care about, and structure prompts that discover the stories, themes, and contexts where your message resonates most. The result? Smarter targeting that increases relevance, unlocks quality inventory, and creates authentic connections at scale.
October 1, 2025
The Brand Standards Prompt Recipe: Your Step-by-Step Guide to Intelligent Content FilteringStop relying on blunt blocklists and keyword filters. This practical guide walks you through the essential ingredients for writing Brand Standards prompts that protect your brand with precision—not brute force. Learn how to structure prompts that capture your brand's unique context, values, and exclusions, then test and refine them for real-world performance. The result? Smarter content filtering that reduces waste, unlocks premium inventory, and keeps your brand safe across every impression.
September 30, 2025
Encore Digital finds a new approach to suitability, drives more attention for B2B advertisersAfter taking just one week to create and calibrate brand agents with Brand Standards, Encore delivered measurably better engagement for three client campaigns while also improving brand safety, without impacting other media KPIs. With 99% suitability scores and performance gains in attention and viewability, Brand Standards proved its worth as Encore's new competitive advantage for demanding B2B clients.
September 24, 2025
Scope3 Aligns Core Frameworks With GMSF v1.2 and Offers New Measurement OptionsScope3's core frameworks now align with GMSF v1.2 and users now have more choices for emissions measurement.
September 24, 2025
Unlocking sustainable growth in CTV advertisingThe takeaway from the ANA and Scope3 study is simple: sustainable CTV is practical, measurable, and performance-positive. With better measurement, intentional planning, and small but powerful optimizations, advertisers can reduce waste, improve efficiency, and strengthen the entire media ecosystem.
September 18, 2025
Agentic AI: Building a better advertising ecosystemAgentic advertising is transformative for brands. By powering more efficient campaigns, fostering deeper cultural resonance, and generating lasting ROI, brand agents deliver clear wins for advertisers. But the impact doesn’t stop there.
September 15, 2025
Reinventing Brand Safety with Butler/Till: First Agency to Launch a Scope3 Brand AgentFor Butler/Till, ensuring their pharmaceutical client only appeared in brand-safe environments was mission-critical. But traditional brand safety tools were blocking too much, including valuable news content and nuanced but appropriate articles, and missing high-risk content that didn’t match keyword lists. Butler/Till needed a precise, intelligent solution to reduce risk while unlocking reach to key patient audiences.
September 4, 2025
The Business Case for Agentic AdvertisingAI agents make media work harder for advertisers. They unlock inventory that used to be off-limits, accelerate campaign goals, and deliver measurable growth with more efficiency and control. Because agents evaluate every impression with human-like discernment, they act as an extension of the marketer, bringing intention and strategy to every decision.
September 2, 2025
Why It’s Critical to Master Prompting in the Age of Agentic AdvertisingIn agentic advertising, your brand agent is only as good as the instructions you give it. Prompting teaches your agent how to think about your values, your standards, and the kinds of media environments where you want to show up.
August 29, 2025
Tim Collier Named Chief Commercial Officer as Scope3 Accelerates Agentic Advertising VisionScope3 has promoted Tim Collier to chief commercial officer, effective immediately, as the sustainability-focused adtech firm doubles down on what it calls “agentic advertising.” Collier, who has led Scope3’s U.K. and Northern Europe business for the past year, succeeds Brenda Tuohig, who will remain as an advisor. He will report to CEO Brian O’Kelley.
August 21, 2025
How Scope3 Brand Agents Helped Draft Digital & Lot of Happiness Reclaim Wasted Media InvestmentIn today’s fragmented media landscape, advertisers are increasingly demanding more nuanced control over where their ads appear. For brands with strong values or sensitive messaging, the risk of misalignment remains high, but new technologies are empowering marketers with more precise and dynamic control than ever before. Agentic AI is starting to reshape how media is bought and sold – and specifically how brand safety and suitability are managed in environments ranging from programmatic to popular social platforms.
August 21, 2025
The Most Important Part of Agentic Advertising: Your Brand AgentIn agentic advertising, a brand agent is an AI system built and trained by you to represent your brand in every media decision. These agents are designed to think like your team, apply your brand values, and work to select the right impressions and avoid the wrong ones.
August 15, 2025
How AI agents can make programmatic advertising carbon-efficientAI agents make programmatic advertising more sustainable by removing waste before bids are even placed.
August 13, 2025
Omnichannel in Focus: Scope3 Adds Linear TV and Search to Emissions Reporting Scope3 expands sustainability measurement with Linear TV and Search emissions tracking, plus Ad Stack Declaration for more precise modeling. Take the next step toward omnichannel advertising sustainability.
August 12, 2025
How AI agents work in media buying and programmaticAI agents are changing how media buying works, making advertising smarter, more sustainable, and more aligned with a brand’s values. Here’s how.
August 7, 2025
Why Agentic AI Is the Future of AdvertisingLegacy advertising tools were designed for a different era with fewer channels, simpler formats, and more stable identifiers. But today’s marketers face a more fragmented ecosystem that makes it difficult to ensure that every impression is safe and can deliver outcomes. Agentic advertising offers a new beginning. 
August 4, 2025
Expanding Sustainability Measurement with TikTok and Triton DigitalNew partnerships with TikTok and Triton Digital extend Scope3 sustainability solutions in social and audio
July 30, 2025
From AXA to TikTok: How Media Leaders Are Bringing Sustainable Growth to Their WorkSeason 3 of the Sustainable Growth podcast brought together leaders across media, advertising, tech, and sustainability to explore how climate-aligned innovation is reshaping business as usual in media. 
July 29, 2025
What makes AI ‘agentic’, and why it matters for the future of advertisingAs excitement builds around agentic advertising and AI's broader role in the industry, there's also a lot of confusion. One of the biggest knowledge gaps is around 
July 22, 2025
How Scope3 Brand Standards Solves for Overblocking of News ContentFrom a monetization perspective, few challenges loom as large for news publishers as content overblocking. This is exactly the kind of problem Brand Standards was designed to solve. Our new agentic brand safety and suitability solution helps news publishers recover lost revenue and monetize quality journalism – confidently and at scale.
July 10, 2025
AI Agents in Media Buying: How Agentic Advertising Solves Performance and Sustainability ChallengesThe media buying landscape needs an overhaul. While marketers face pressure to reduce emissions and improve campaign quality, they're using outdated systems that weren't designed for today's challenges. Scope3's agentic advertising platform uses AI-powered agents that make smarter buying decisions in real-time, enriching every bid with data on carbon emissions, media quality, and brand suitability. The platform offers configurable Brand Standards that automatically enforce your criteria and integrates seamlessly with existing tools like Meta, The Trade Desk, and Amazon DSP. The result is media buying that aligns every impression with your brand values and performance goals, proving that sustainability and results aren't mutually exclusive—all without requiring platform changes or workflow disruptions.
July 1, 2025
How Can Brands Balance AI Media Buying With Sustainability Goals? The European ExampleEuropean companies are leading the charge by aligning AI adoption with climate commitments. Brands can balance AI media buying and sustainability by adopting energy-efficient AI practices, using emission-tracking tools, and building responsible frameworks that prioritize environmental impact without compromising innovation.
June 24, 2025
Scope3 joins the Ad Net Zero Charter Steering Group to accelerate sustainable advertisingAfter being a regional member for years, Scope3 now joins as a global supporter of Ad Net Zero, and in recognition of the company’s role in advancing the standards work, Ad Net Zero has appointed Lillie Ratliff, head of strategic initiatives, as a member of the Charter Steering Group (CSG). Her appointment reflects both our technical leadership and our deep, ongoing commitment to shared standards and cross-industry collaboration.
June 10, 2025
Story Time: Three major updates from the front lines of the agentic advertising revolution Here are three major updates from Scope3 showing how agentic advertising is already transforming the industry.
May 28, 2025
A Step-by-Step Guide to Brand Standards: What goes into an agentWith Brand Standards, you don’t rely on static settings or off-the-shelf filters. You train a bespoke AI agent using real inputs, in a human-in-the-loop process that gives you full control over how your brand standards are defined and enforced.
May 20, 2025
Prompt Engineering for Performance and SustainabilityHow you prompt AI matters. It directly impacts output quality, speed, accuracy, and even sustainability. In a recent webinar, Scope3 CEO Brian O’Kelley shared practical techniques for prompt engineering and model calibration, followed by a hands-on walkthrough of Scope3’s agent builder.
May 16, 2025
Measuring the carbon footprint of AI matters (especially in marketing)Scope3 collaborated with 55 and The Brandtech Group on a new white paper exploring the carbon impact of generative AI in marketing. The paper introduces a high-level methodology to estimate the emissions generated by common AI use cases like text and image generation.
May 14, 2025
Green Media, Growing Markets: How Sustainability Is Reshaping Advertising in SEAHosted by Tim Castle, head of SEA at Scope3, this *Sustainable Growth Series* features candid conversations with digital leaders from major brands and agencies across SEA, exploring the question: Is sustainability important in Asia? 
May 13, 2025
Scope3 campaign analysis shows sustainable media is effective mediaScope3 recently conducted a meta-analysis spanning more than 500 million impressions from several campaigns. The goal was to evaluate the relationship between carbon emissions, spend efficiency, and ad performance.
May 12, 2025
Building a more responsible ad ecosystem: Q&A with Ebiquity’s Ruben SchreursAs AI adoption accelerates in advertising, so does the need for underlying infrastructure that can act intelligently, align with regulations, and uphold brand integrity. That’s where Ebiquity Group CEO Ruben Schreurs sees an opportunity for transformation.
May 8, 2025
Media buyers, get safety and suitability at scale with Brand StandardsBuilt on agentic AI, Brand Standards gives media buyers total control over what they buy — not just what to avoid, but what to actively pursue — with precision, transparency, and adaptability.
May 6, 2025
With Brand Standards, publishers can take control of brand safety and suitabilityPowered by Scope3’s Agentic Media Platform, Brand Standards leverages custom AI models to manage brand suitability for advertisers, reducing overblocking to surface more qualified inventory for campaigns. 
Upstream Intelligence: How agentic AI optimizes for price, quality, and scale in programmaticBuyers constantly navigate the tension between price, quality, and scale — forced to prioritize one set of KPIs at the expense of others. The problem isn’t that these tradeoffs exist. The problem is that advertisers have had little insight into how these pieces interrelate, with even less control over how key trade-off decisions are made across the digital supply chain. That’s no longer the case.
April 24, 2025
Industry News Round-Up: Understanding Agentic Media and the Future of Media BuyingLooking to catch up on the industry response or dig deeper into agentic advertising and the latest innovations around brand safety and suitabilityaspects? Here's a round-up to help you navigate the current industry conversation.
April 22, 2025
Bringing sustainability to the frontlines of tech policy: A Q&A with Scope3's Aya SaedAs AI adoption accelerates, so does the urgency to shape policy and infrastructure that reflect our collective values. At Scope3, Aya Saed is leading that charge. 
April 17, 2025
The Path to Measuring and Slashing Social Advertising EmissionsAs brands prioritize sustainability, measuring carbon emissions across every advertising channel has become essential to responsible media planning. Our recent partnership with Snap and EssenceMediacom underscores how collaboration within the industry is driving key learnings to deliver carbon reduction, media efficiency, and campaign performance.
April 15, 2025
How AI is shaping the next generation of brand safety and suitabilityAI excels in the tasks that have made brand safety and suitability a hard nut to crack as content becomes more dynamic, fragmented, and fast-moving. This blog explains how AI is shaping the next generation of brand safety and suitability.
April 3, 2025
Nature’s Path and boa use Media Reporting to merge sustainability and performance on socialBy partnering with boa and Scope3, Nature's Path reduced campaign emissions and also transformed its social media strategy for long-term sustainable growth.
What is Agentic Advertising?Agentic advertising introduces AI-driven agents into the ad ecosystem. These agents are capable of making real-time decisions on behalf of advertisers, agencies, DSPs, SSPs, or publishers based on highly complex inputs and data computation.
March 26, 2025
Scope3 allows brands to build bespoke and automated standard models, offering enhanced brand protection for advertisers on Meta.As a certified business partner for measurement, Scope3 has integrated to support Meta’s content blocklist solution. 
March 13, 2025
Scope3 Reimagines Media Buying to Power Safe and Sustainable GrowthIntroducing the Scope3 Agentic Media Platform, and a new brand safety and suitability product, Brand Standards.
March 13, 2025
Scope3 to launch on Amazon DSP, offering brand standards and universal decisioning capabilities to optimize media outcomesScope3 today announced its forthcoming availability on Amazon DSP, timed for Q2 2025, now offering advertisers two new cutting-edge capabilities that empower them to take greater control over their media buying.
February 24, 2025
Scope3 Joins NVIDIA, Green Software Foundation to Advance Sustainable AIScope3 has joined the NVIDIA Inception Program and the Green Software Foundation, a nonprofit advancing sustainable software development, as part of our commitment to making technology more sustainable. 
February 12, 2025
Cut Carbon, Boost Performance: The Case for Always on Sustainable Media ToolsSustainable media buying increases advertising campaign efficiency, but not all decarbonization solutions are equal. In a study with six major brands, Scope3 and the ANA tested a number of reduction techniques to understand the impact on both performance and carbon emissions. The techniques ran the gamut from manually updated solutions to fully automated alternatives.
January 31, 2025
Optimize campaign performance and emissions with Media Reporting By combining carbon data with campaign performance metrics, advertisers unlock powerful new ways to improve media efficiency. Scope3's Media Reporting merges these essential elements to transform how advertisers optimize their campaigns.
January 28, 2025
Scope3x5: Omayra Cruz, Director, Business Development, Scope3Our Director of Business Development, Omayra Cruz, discusses her journey to Scope3, her role in advancing industry partnerships for decarbonization, and the educational approach she brings to help stakeholders understand and embrace sustainable practices.
January 9, 2025
How to measure and reduce carbon emissions from digital out-of-home advertisingDOOH is unique from a measurement and targeting perspective which also impacts the way it produces carbon and what levers can be pulled to reduce those emissions. Brands who understand the nuances can take the necessary steps to keep their campaigns on track to meet both their performance and sustainability goals.
December 23, 2024
3 Years of Scope3: 2024 Highlights and What's AheadIf there’s one thing that I’ll take away from this year, it’s the connection between effectiveness and sustainability. Alongside our many partners – brands, agencies, ad tech companies, publishers, and platforms – we produced case study after case study that shows that using Scope3 data improves performance AND reduces carbon. 
December 19, 2024
World’s largest brands use Scope3’s Climate Shield to lower campaign emissionsLeading DSPs like The Trade Desk are integrating Scope3’s automated carbon reduction tools in their platforms, making it possible to seamlessly decarbonize ad campaigns while cutting waste and improving performance.
December 13, 2024
Three capabilities to look for in a marketing sustainability partnerWhen looking for a marketing sustainability partner to help reduce carbon emissions, brands have many choices. However, not all sustainability partners are equal. The most effective, transparent, and scalable decarbonization practices join business outcomes and sustainability through activity-based measurement and always-on reduction solutions.
December 9, 2024
Scope3x5: Debs Widdick, Solutions Consultant - Brands and Agencies*Debs Widdick, Solutions Consultant at Scope3, shares her journey to the company, her role in guiding clients on understanding the carbon emissions of their advertising, and how personal experiences and natural wonders inspire her commitment to environmental change.* *This series offers a glimpse into the lives of the change makers at Scope3 and what’s driving them to create a more sustainable ad industry.*
November 13, 2024
Sustainability as a Growth Driver: Insights from Industry Leaders on Building a Greener Media EcosystemProgress is being made to improve sustainable practices in advertising. However, until we reach a stage where it’s widely accepted that the best approach for business is also the sustainable one, reducing the industry’s carbon footprint at the rate required will be challenging.
November 11, 2024
How to measure and reduce carbon emissions from social advertisingIn the same way that social is bought differently from other channels, the measurement and reduction options for social are unique. However, one thing is always true: comparing efficiency and emissions, brands can optimize their marketing portfolio based on what’s most effective, efficient, and sustainable.
November 5, 2024
Scope3 acquires Adloox to bolster media sustainability solutions and insights across more media platformsScope3 has acquired Adloox, an ad verification and insights platform integrated with leading media platforms. This acquisition bolsters Scope3’s media sustainability solutions including Climate Shield and Green Media Products (GMPs) with additional capabilities to avoid wasted carbon and wasted ad spend. 
October 10, 2024
Scope3 Expands to Sustainable AI, Releases AI Methodology and Lands $25M in New FundingAt a time when the climate crisis grows more pressing and severe by the day, the rapid adoption of AI is leaving significant environmental repercussions in its wake. Scope3 has a plan to tackle it.
September 29, 2024
Scope3x5: Joanna Havlin, Buyer DevelopmentOur Buyer Development Director, Joanna Havlin, delves into her career path, her commitment to sustainability, and the personal and professional principles that drive her leadership and work with brands to decarbonize the industry.
September 25, 2024
ANA Releases Report in Partnership with Scope3 on How to Reduce Marketing Emissions While Driving GrowthA new report by the ANA in partnership with Scope3 explains the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands have already achieved success with those solutions
September 25, 2024
Preview Version 1 of the Global Media Sustainability Framework Directly In the Collaborative Sustainability PlatformYou can now explore version 1 of the Global Media Sustainability Framework interactively within the Collaborative Sustainability Platform
September 10, 2024
Yahoo DSP Adds Scope3 Climate Shield to Help Brands Achieve Sustainable PerformanceYahoo is the latest DSP to integrate Climate Shield, but it’s not the only step they’ve taken to help brands incorporate sustainability into their programmatic workflow. A long-time partner of Scope3, Yahoo has been bolstering its sustainability offerings over the last year to meet brands where they are.
August 21, 2024
Christina Cubeta Joins Scope3 as Chief Marketing OfficerScope3 is thrilled to welcome Christina Cubeta as our new Chief Marketing Officer. 
August 14, 2024
Scope 3x5: Tim Collier, Head of UK and Northern Europe*Our Head of UK and Northern Europe, Tim Collier, shares how a desire for a greater sense of purpose led him to Scope3, why climate change will only rise up the agenda for marketers, and how viewing consumption through a carbon lens has changed his habits outside of work.* *This series offers a glimpse into the lives of the change makers at Scope3 and what’s driving them to create a more sustainable ad industry.*
July 17, 2024
An Inside Look at Advertising’s New Sustainability StandardsWe recently sat down with the team leading the development of the GARM sustainability framework to hear how its being applied in the real world and where it will go next. The lively discussion at Cannes looked at the inclusive process that brought more than one hundred industry representatives together to create the framework’s flexible and modular first version. 
June 28, 2024
Conversations on SustainabilityThis podcast mini series features advertising visionaries driving change across both of these factors. Each episode provides a glimpse into the sustainability conversations happening at some of the biggest digital media companies around the world. 
June 18, 2024
An Intro to the GARM Framework and the Future of Our IndustryWith the official launch of the GARM framework earlier today in Cannes, this webinar can be used as a reference for the wider industry to get up to speed on preparing for the standard.
June 13, 2024
Kroger Precision Marketing Setting Benchmarks for Carbon Measurement in Retail MediaMonths after launching with Scope3, Kroger Precision Marketing (KPM) is creating the first benchmarks for carbon measurement in retail media. Initial results of our work together revealed significant improvements in the carbon footprint of KPM's programmatic campaigns.
June 11, 2024
Turning the Cannes Sustainability Conversation into ActionCreated in partnership with Carbon Direct, the Cannes Carbon Compensation program helps to move the focus of the Cannes sustainability conversation from awareness and discussion, to measurement and action. 
June 4, 2024
Media Reporting is now available in the Collaborative Sustainability Platform Scope3, the collaborative sustainability platform leading the decarbonization of media and advertising, today announced the launch of Media Reporting, the industry’s first always-on reporting tool for brands and media buyers to measure ad emissions and reduce waste across their digital ad campaigns. 
May 23, 2024
Scope3 and 51toCarbonZero Partner to Connect Ad Emissions Data With Corporate Carbon AccountingScope3 and 51toCarbonZero have partnered to integrate Scope3’s activity-based advertising emissions data into its corporate carbon accounting platform. This first-of-its-kind partnership enhances the level of granularity 51toCarbonZero can offer its customers while putting actionable ad emissions data in the hands of organizations.
May 13, 2024
Not all ad formats are created equalWorking closely over the last few months with many of our publisher and platform partners, we created a simple process for inputting custom ad format data directly into the Scope3 UI to be automatically modeled for their emissions in our collaborative sustainability platform. A huge thanks to our publisher and platform partners Snap, Vox Media, TripleLift, La Presse and SeenThis for helping us refine this new feature and being the first to model and publish their ad formats in our platform. 
April 24, 2024
Exploring the Impact of Problematic PlacementsThis analysis explores the nature of problematic placements, how they compare to other forms of ad waste and why leveraging placement-level data is a must for marketers.
April 11, 2024
Prevent Problematic Placements with GMP+Scope3, the market leader in sustainable advertising, introduced GMP+, a standardized media offering that will protect advertisers from problematic placements. Examples of problematic placements include ads that load outside the viewable area of the browser and ads that reload frequently.
February 28, 2024
Scope3 Drives 70% Reduction in Publisher’s Average EmissionsScope3’s work with a global publisher and their ad ops team led to an impressive 70% decrease in the publisher’s average emissions from advertising, improving from an initial 366 gCO₂PM to 113 gCO₂PM in the US. Making these adjustments reduced emissions while also delivering two key business benefits: renewed health of the ad stack and deeper partner relationships, all while delivering no negative impact to revenue as a result of streamlining partners. 
February 8, 2024
Scope3 Welcomes David Fischer and Rosa MarkarianScope3 is thrilled to welcome two new senior commercial leaders to our global team: David Fischer to lead our global ad tech partnerships and Rosa Markarian to spearhead our expansion into Germany and beyond.
January 25, 2024
What is the Climate Impact of Click Fraud?Given what we already know about waste online (there is a strong correlation between things like MFA and high carbon inventory), Scope3 conducted a study to explore the environmental impact of fraudulent fraudulent clicks
December 19, 2023
The State of Sustainable Advertising: December 2023This end-of-year report offers an updated view into where emissions in the digital advertising supply chain exist and how the industry’s carbon footprint continues to evolve. It includes emissions data for an expanded list of countries to provide a comprehensive picture of how carbon output differs across the globe.
December 6, 2023
Scope3 Expands Carbon Measurement Capabilities to Include DOOH AdvertisingScope3, the collaborative sustainability platform leading the decarbonization of media and advertising, today announced the addition of digital out-of-home (DOOH) to its emissions measurement. Insight and expertise from global DOOH ad tech company, Hivestack, enabled Scope3 to build the foundation of the model. Ongoing adaptations of the Scope3 model are supported by Hivestack and DOOH media owners JCDecaux ANZ, Go Media, and Lumo, as well as VIOOH, a DOOH trading platform. These partners are the first in the industry to take action to minimize the carbon footprint of DOOH with Scope3.
December 1, 2023
Lights, Camera, Action: Scope3 Expands to ProductionIncorporating creative production into Scope3’s collaborative sustainability platform will bring much-needed visibility into another vital aspect of the advertising lifecycle. 
November 20, 2023
Integrating CommandBar in a Next.js ProjectScope3 senior software engineer, Kelsey Leftwich, leading this part of the project shared her experience building this into our platform.
November 14, 2023
Putting Sustainability Into Action: A case study with Sanofi and Scope3Climate change is one of the greatest threats to human health. As a global healthcare company Sanofi is focused on improving people’s lives. Today, that goes hand-in hand-with preserving a healthy planet. That’s why sustainability is truly central in their governance and strategic decisions at all levels. They started by improving the efficiency of their physical supply chains (like production and manufacturing), but it became clear the global media team could play a role in making progress on these pillars, too. This realization led to an innovative marketing opportunity with Scope3.
October 12, 2023
Scope3 raises $20M USD in Series B funding led by GVScope3, the CSP decarbonizing media and advertising, today announced a $20 million Series B funding round led by GV. The investment will be used to accelerate the development of Scope3’s collaborative sustainability platform (CSP), a first-of-its-kind platform that visualizes the massively interconnected ad ecosystem while powering meaningful carbon reduction. 
September 27, 2023
Scope 3x5 Lizzie Lawlor, Customer Success ManagerOur Customer Success Manager, Lizzie Lawlor, shines a light on her path before joining Scope3, how her experiences have shaped her journey in decarbonizing digital advertising, and her unique perspective on the state of our industry.
September 25, 2023
Cheers to the ad industry’s “Green Guardian,” Anne CoghlanThis month our COO and co-founder, Anne Coghlan, was recognized for her innovative work and leadership with not one but two industry award wins -- AdAge's 40 Under 40 and PMW's Power 100 List.
September 18, 2023
Introducing the Collaborative Sustainability PlatformEveryone, regardless of industry, can now view sustainability information for every website, mobile app, and tech provider in the digital media supply chain. It’s as simple as a search on Scope3, the industry’s first collaborative sustainability platform.
August 28, 2023
Scope3x5: 5 minutes with Kaitlin Leary, Head of Global Agency and Brand Partnerships Our Head of Global Agency and Brand Partnerships, Kaitlin Leary, shines a light on her role at Scope3, the misconceptions she is helping clients look past, and her personal journey towards a more sustainable world. 
August 24, 2023
Decarbonizing Media and Advertising: GumGum’s StoryIn this interview with GumGum’s EVP of Global Platform and Strategy Operations Adam Schenkel talk’s about the company’s progress to decarbonize, why sustainability matters to GumGum, and how and why they’re working with Scope3 to measure and reduce the emissions footprint of their digital advertising.
July 31, 2023
Scope3 Appoints Paul-Antoine Strullu as Head of EMEA to support continued momentum in the regionScope3, the source of truth for advertising supply chain emissions data, has appointed Paul-Antoine Strullu as Head of EMEA to expand its European presence and strengthen adoption of its solutions to drive systemic carbon reduction in digital advertising.
July 27, 2023
Scope3x5: 5 minutes with Elliot MacNay, Director, Buyer DevelopmentOur Director, Buyer Development, Elliot MacNay, shines a light on his role at Scope3, his aspirations for the company over the next five years, and his personal journey towards a more sustainable world.
July 24, 2023
The State of Sustainable Advertising: Q2 2023This quarter’s report provides updated industry benchmarks and a more comprehensive estimate of digital ad emissions. 
July 21, 2023
Celebrating the people building Scope3Please join us in congratulating Lillie, Mike and Emma on their promotions.
June 29, 2023
Scope3x5: 5 minutes with Mary Cashman, Director of Buyer DevelopmentOur Director of Buyer Development, Mary Cashman, shines a light on her journey at Scope3 so far, the core challenges she’s helping the market overcome in her role, and the decisions she’s made to embrace a more sustainable lifestyle.
June 16, 2023
Cannes, Commitments and Carbon CompensationMany in the industry are making their way to Cannes this weekend to kick off one of the biggest weeks of the year for the ad industry. As a company dedicated to reducing carbon emissions, we’re often asked, “how can you be obsessed with sustainability and make the justification to fly to France?”
June 13, 2023
Scope3 Expands Team With Industry Veterans, Triples Revenue in 2023 and Names Brenda Tuohig Chief Commercial OfficerClient base grows 70% as reducing emissions from advertising continues to be a priority for marketers
June 12, 2023
Accurate and seamless carbon emissions reporting now available through IASIn order to fulfill our mission to rapidly decarbonize media and advertising, we need to make it incredibly easy for all brands to have measurement data at their fingertips. We’re excited to collaborate with IAS and enable the 2100+ advertisers that use IAS with the data they need to understand and act upon to reduce their carbon footprint.
June 8, 2023
Beyond Measurement: Taking Steps Toward Carbon ReductionMeasuring carbon emissions is an important first step, but we can’t stop there. Now it’s time to act.
May 25, 2023
Scope3x5: 5 minutes with Niki Banerjee, Head of Customer Success in JAPACOur Head of Customer Success in JAPAC, Niki Banerjee, provides insight into his role at Scope3, how his eye-opening experiences of the natural world have fuelled his passion to decarbonise digital advertising, and his ambitions for the company and wider industry.
May 10, 2023
Scope3 Brings Always-On Decarbonization to Brands and Media Buyers with the Launch of Climate ShieldClimate Shield is a one-click solution that enables the ad tech ecosystem to systemically reduce ‘climate risk’ and lower the industry’s carbon emissions footprint
May 5, 2023
Empowering digital advertising by aligning attention metrics with carbon emissionsThe ultimate goal for an advertiser is to get as many eyeballs on their ads as possible with performance topping the list of KPIs. However, with the wider industry coming face to face with its carbon footprint reality, additional priorities have since been thrown into the mix.
April 20, 2023
Scope3 Report: Programmatic advertising generates 215,000 metric tons of carbon emissions each month across five major global economiesScope3’s landmark State of Sustainable Advertising Report finds the worst-performing 10% of web domains account for more than 33,500 metric tones of CO₂e every month
April 18, 2023
Possible with Scope3: Charting a New Course for Sustainable EventsThe events industry is making a strong comeback following the pandemic, due in part to the challenges that virtual events face in capturing the magic of real-life experiences.
April 14, 2023
Scope3x5: 5 Minutes with Head of Customer Success Guilherme KfouriOur Head of Customer Success, Platforms and Publishers, Guilherme Kfouri, shines a light on his role at Scope3, how his experiences have shaped his journey to decarbonizing digital advertising, and his unique perspective on the state of our industry.
March 29, 2023
How do your ad campaign’s carbon emissions stack up?Last year the industry got its hands on the first ever data set to shed insight into a major cause of waste within the digital ad ecosystem… and the hidden cost of it.
March 9, 2023
Try 'Green Working' Instead of 'Green Hushing'Last week the ACCC (Australian Competition and Consumer Commission) said it would start keeping a closer eye on companies’ environment claims after the findings of its new report exposed how commonly brands and businesses made misleading statements about their environmental and climate initiatives.
March 3, 2023
Scope3x5: Get to Know Anne CoghlanMeet Anne Coghlan, our Co-Founder and COO. Combining extensive experience in tech with a passion for a net zero future, Anne was destined to co-found Scope3. She‘s already had a profound impact on the company’s mission and rapid growth, and it’s only just the beginning.
January 23, 2023
IAB Tech Lab, Ad Net Zero and Scope3 Join Forces to Roll Out Green Supply Path Initiative to Accelerate Industry DecarbonizationNew Initiative Takes Aim at Digital Advertising’s Carbon Emissions, Seeks to Standardize Sustainability Benchmarks Across Ecosystem
November 21, 2022
Ebiquity and Scope3 Research Study Reveals That 15% of Brand Ad Spend is Wasted, Contributing High Carbon Emissions and No ROIEbiquity and Scope3 today released a new report exposing the extraordinary cost of excessive supply chain waste in digital advertising and its impact on the environment.
November 14, 2022
IPG Mediabrands and Scope3 Form Groundbreaking Partnership to Enable Clients to Move Toward Net-Zero in Media Buying via Emissions Measurement, Compensation and ReductionNEW YORK — 14 November 2022— IPG Mediabrands and Scope3 today announced a first-of-itskind industry partnership whereby Mediabrands will use standards established byScope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands is the first global media or agency holding company to partner with Scope3 at a global scale.
November 9, 2022
Industry Veteran Brenda Tuohig Joins Scope3 to Lead Global and Strategic PartnershipsScope3 recently welcomed Brenda Tuohig to its senior leadership team as the head of global and strategic partnerships. Brenda, who most recently served as SVP of data partnerships at The Trade Desk, is an accomplished leader with a wealth of knowledge across the ad tech and data industry, and a proven track record scaling world-class organizations.
September 20, 2022
Careers Compounded: How Scope3’s Newest Hires are Stacking Industry Expertise and Experience with a Passion for SustainabilityAccording to Pew Research Center, 80% of global citizens are willing to change how they live and work at least some to combat the effects of global warming.
August 9, 2022
Scope3 Names former Oracle Advertising Regional Director June Cheung as Head of JAPACToday we are thrilled to welcome June Cheung to Scope3 as Head of JAPAC. June will set the company’s regional expansion strategy and work alongside customers and industry partners to advance Scope3’s mission to decarbonize media and advertising.
March 10, 2022
Advertising: A Missing Link in Successful Corporate Climate Action Plansdvertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's largest brands, agencies and ad-tech companies will benefit from new innovations.
January 27, 2022
Introducing Scope3: the source of truth for supply chain emissions dataToday, we are excited to launch Scope3. We founded Scope3 as a Public Benefit Corporation because the desire to do better (and build better) is what unifies and motivates us. Our founding team is Andrew Sweeney, Anne Coghlan, Brian O’Kelley, Emma Etherington, Holly Peck, and Mike Freyberger.