October 3, 2025
Introducing Brand Agents: Take Control of Every ImpressionBlunt brand safety filters. Opaque algorithms. Targeting based on proxies. Programmatic advertising has forced marketers to choose between reach and protection, transparency and scale. Brand agents eliminate these trade-offs. Now live on Scope3's platform, these AI agents—trained by you—evaluate every impression, applying your Brand Stories, Brand Standards, and media quality criteria to unlock premium inventory, reduce waste, and drive brand lift. Learn what brand agents are, how to build yours using intuitive prompts and controls, where to activate them (from the open web to Meta), and how to get started today. Welcome to agentic advertising—where you're finally back in control.
September 18, 2025
Agentic AI: Building a better advertising ecosystemAgentic advertising is transformative for brands. By powering more efficient campaigns, fostering deeper cultural resonance, and generating lasting ROI, brand agents deliver clear wins for advertisers. But the impact doesn’t stop there.
September 15, 2025
Reinventing Brand Safety with Butler/Till: First Agency to Launch a Scope3 Brand AgentFor Butler/Till, ensuring their pharmaceutical client only appeared in brand-safe environments was mission-critical. But traditional brand safety tools were blocking too much, including valuable news content and nuanced but appropriate articles, and missing high-risk content that didn’t match keyword lists. Butler/Till needed a precise, intelligent solution to reduce risk while unlocking reach to key patient audiences.
September 4, 2025
The Business Case for Agentic AdvertisingAI agents make media work harder for advertisers. They unlock inventory that used to be off-limits, accelerate campaign goals, and deliver measurable growth with more efficiency and control. Because agents evaluate every impression with human-like discernment, they act as an extension of the marketer, bringing intention and strategy to every decision.
September 2, 2025
Why It’s Critical to Master Prompting in the Age of Agentic AdvertisingIn agentic advertising, your brand agent is only as good as the instructions you give it. Prompting teaches your agent how to think about your values, your standards, and the kinds of media environments where you want to show up.
August 21, 2025
How Scope3 Brand Agents Helped Draft Digital & Lot of Happiness Reclaim Wasted Media InvestmentIn today’s fragmented media landscape, advertisers are increasingly demanding more nuanced control over where their ads appear. For brands with strong values or sensitive messaging, the risk of misalignment remains high, but new technologies are empowering marketers with more precise and dynamic control than ever before. Agentic AI is starting to reshape how media is bought and sold – and specifically how brand safety and suitability are managed in environments ranging from programmatic to popular social platforms.
August 21, 2025
The Most Important Part of Agentic Advertising: Your Brand AgentIn agentic advertising, a brand agent is an AI system built and trained by you to represent your brand in every media decision. These agents are designed to think like your team, apply your brand values, and work to select the right impressions and avoid the wrong ones.
August 15, 2025
How AI agents can make programmatic advertising carbon-efficientAI agents make programmatic advertising more sustainable by removing waste before bids are even placed.
August 12, 2025
How AI agents work in media buying and programmaticAI agents are changing how media buying works, making advertising smarter, more sustainable, and more aligned with a brand’s values. Here’s how.
August 7, 2025
Why Agentic AI Is the Future of AdvertisingLegacy advertising tools were designed for a different era with fewer channels, simpler formats, and more stable identifiers. But today’s marketers face a more fragmented ecosystem that makes it difficult to ensure that every impression is safe and can deliver outcomes. Agentic advertising offers a new beginning. 
July 30, 2025
From AXA to TikTok: How Media Leaders Are Bringing Sustainable Growth to Their WorkSeason 3 of the Sustainable Growth podcast brought together leaders across media, advertising, tech, and sustainability to explore how climate-aligned innovation is reshaping business as usual in media. 
July 29, 2025
What makes AI ‘agentic’, and why it matters for the future of advertisingAs excitement builds around agentic advertising and AI's broader role in the industry, there's also a lot of confusion. One of the biggest knowledge gaps is around 
July 10, 2025
AI Agents in Media Buying: How Agentic Advertising Solves Performance and Sustainability ChallengesThe media buying landscape needs an overhaul. While marketers face pressure to reduce emissions and improve campaign quality, they're using outdated systems that weren't designed for today's challenges. Scope3's agentic advertising platform uses AI-powered agents that make smarter buying decisions in real-time, enriching every bid with data on carbon emissions, media quality, and brand suitability. The platform offers configurable Brand Standards that automatically enforce your criteria and integrates seamlessly with existing tools like Meta, The Trade Desk, and Amazon DSP. The result is media buying that aligns every impression with your brand values and performance goals, proving that sustainability and results aren't mutually exclusive—all without requiring platform changes or workflow disruptions.
June 10, 2025
Story Time: Three major updates from the front lines of the agentic advertising revolution Here are three major updates from Scope3 showing how agentic advertising is already transforming the industry.