Agentic AI: Building a better advertising ecosystemAgentic advertising is transformative for brands. By powering more efficient campaigns, fostering deeper cultural resonance, and generating lasting ROI, brand agents deliver clear wins for advertisers. But the impact doesn’t stop there.
Why It’s Critical to Master Prompting in the Age of Agentic AdvertisingIn agentic advertising, your brand agent is only as good as the instructions you give it. Prompting teaches your agent how to think about your values, your standards, and the kinds of media environments where you want to show up.
How Scope3 Brand Agents Helped Draft Digital & Lot of Happiness Reclaim Wasted Media InvestmentIn today’s fragmented media landscape, advertisers are increasingly demanding more nuanced control over where their ads appear. For brands with strong values or sensitive messaging, the risk of misalignment remains high, but new technologies are empowering marketers with more precise and dynamic control than ever before. Agentic AI is starting to reshape how media is bought and sold – and specifically how brand safety and suitability are managed in environments ranging from programmatic to popular social platforms.
The Most Important Part of Agentic Advertising: Your Brand AgentIn agentic advertising, a brand agent is an AI system built and trained by you to represent your brand in every media decision. These agents are designed to think like your team, apply your brand values, and work to select the right impressions and avoid the wrong ones.
Why Agentic AI Is the Future of AdvertisingLegacy advertising tools were designed for a different era with fewer channels, simpler formats, and more stable identifiers. But today’s marketers face a more fragmented ecosystem that makes it difficult to ensure that every impression is safe and can deliver outcomes. Agentic advertising offers a new beginning.
How Can Brands Balance AI Media Buying With Sustainability Goals? The European ExampleEuropean companies are leading the charge by aligning AI adoption with climate commitments. Brands can balance AI media buying and sustainability by adopting energy-efficient AI practices, using emission-tracking tools, and building responsible frameworks that prioritize environmental impact without compromising innovation.
Measuring the carbon footprint of AI matters (especially in marketing)Scope3 collaborated with 55 and The Brandtech Group on a new white paper exploring the carbon impact of generative AI in marketing. The paper introduces a high-level methodology to estimate the emissions generated by common AI use cases like text and image generation.