October 3, 2025
Introducing Brand Agents: Take Control of Every ImpressionBlunt brand safety filters. Opaque algorithms. Targeting based on proxies. Programmatic advertising has forced marketers to choose between reach and protection, transparency and scale. Brand agents eliminate these trade-offs. Now live on Scope3's platform, these AI agents—trained by you—evaluate every impression, applying your Brand Stories, Brand Standards, and media quality criteria to unlock premium inventory, reduce waste, and drive brand lift. Learn what brand agents are, how to build yours using intuitive prompts and controls, where to activate them (from the open web to Meta), and how to get started today. Welcome to agentic advertising—where you're finally back in control.
September 18, 2025
Agentic AI: Building a better advertising ecosystemAgentic advertising is transformative for brands. By powering more efficient campaigns, fostering deeper cultural resonance, and generating lasting ROI, brand agents deliver clear wins for advertisers. But the impact doesn’t stop there.
August 21, 2025
How Scope3 Brand Agents Helped Draft Digital & Lot of Happiness Reclaim Wasted Media InvestmentIn today’s fragmented media landscape, advertisers are increasingly demanding more nuanced control over where their ads appear. For brands with strong values or sensitive messaging, the risk of misalignment remains high, but new technologies are empowering marketers with more precise and dynamic control than ever before. Agentic AI is starting to reshape how media is bought and sold – and specifically how brand safety and suitability are managed in environments ranging from programmatic to popular social platforms.
August 21, 2025
The Most Important Part of Agentic Advertising: Your Brand AgentIn agentic advertising, a brand agent is an AI system built and trained by you to represent your brand in every media decision. These agents are designed to think like your team, apply your brand values, and work to select the right impressions and avoid the wrong ones.
July 10, 2025
AI Agents in Media Buying: How Agentic Advertising Solves Performance and Sustainability ChallengesThe media buying landscape needs an overhaul. While marketers face pressure to reduce emissions and improve campaign quality, they're using outdated systems that weren't designed for today's challenges. Scope3's agentic advertising platform uses AI-powered agents that make smarter buying decisions in real-time, enriching every bid with data on carbon emissions, media quality, and brand suitability. The platform offers configurable Brand Standards that automatically enforce your criteria and integrates seamlessly with existing tools like Meta, The Trade Desk, and Amazon DSP. The result is media buying that aligns every impression with your brand values and performance goals, proving that sustainability and results aren't mutually exclusive—all without requiring platform changes or workflow disruptions.