August 29, 2025
Tim Collier Named Chief Commercial Officer as Scope3 Accelerates Agentic Advertising VisionScope3 has promoted Tim Collier to chief commercial officer, effective immediately, as the sustainability-focused adtech firm doubles down on what it calls “agentic advertising.” Collier, who has led Scope3’s U.K. and Northern Europe business for the past year, succeeds Brenda Tuohig, who will remain as an advisor. He will report to CEO Brian O’Kelley.
June 24, 2025
Scope3 joins the Ad Net Zero Charter Steering Group to accelerate sustainable advertisingAfter being a regional member for years, Scope3 now joins as a global supporter of Ad Net Zero, and in recognition of the company’s role in advancing the standards work, Ad Net Zero has appointed Lillie Ratliff, head of strategic initiatives, as a member of the Charter Steering Group (CSG). Her appointment reflects both our technical leadership and our deep, ongoing commitment to shared standards and cross-industry collaboration.
June 10, 2025
Story Time: Three major updates from the front lines of the agentic advertising revolution Here are three major updates from Scope3 showing how agentic advertising is already transforming the industry.
April 24, 2025
Industry News Round-Up: Understanding Agentic Media and the Future of Media BuyingLooking to catch up on the industry response or dig deeper into agentic advertising and the latest innovations around brand safety and suitabilityaspects? Here's a round-up to help you navigate the current industry conversation.
March 13, 2025
Scope3 Reimagines Media Buying to Power Safe and Sustainable GrowthIntroducing the Scope3 Agentic Media Platform, and a new brand safety and suitability product, Brand Standards.
February 24, 2025
Scope3 Joins NVIDIA, Green Software Foundation to Advance Sustainable AIScope3 has joined the NVIDIA Inception Program and the Green Software Foundation, a nonprofit advancing sustainable software development, as part of our commitment to making technology more sustainable. 
December 23, 2024
3 Years of Scope3: 2024 Highlights and What's AheadIf there’s one thing that I’ll take away from this year, it’s the connection between effectiveness and sustainability. Alongside our many partners – brands, agencies, ad tech companies, publishers, and platforms – we produced case study after case study that shows that using Scope3 data improves performance AND reduces carbon. 
November 5, 2024
Scope3 acquires Adloox to bolster media sustainability solutions and insights across more media platformsScope3 has acquired Adloox, an ad verification and insights platform integrated with leading media platforms. This acquisition bolsters Scope3’s media sustainability solutions including Climate Shield and Green Media Products (GMPs) with additional capabilities to avoid wasted carbon and wasted ad spend. 
October 10, 2024
Scope3 Expands to Sustainable AI, Releases AI Methodology and Lands $25M in New FundingAt a time when the climate crisis grows more pressing and severe by the day, the rapid adoption of AI is leaving significant environmental repercussions in its wake. Scope3 has a plan to tackle it.
August 21, 2024
Christina Cubeta Joins Scope3 as Chief Marketing OfficerScope3 is thrilled to welcome Christina Cubeta as our new Chief Marketing Officer. 
June 18, 2024
An Intro to the GARM Framework and the Future of Our IndustryWith the official launch of the GARM framework earlier today in Cannes, this webinar can be used as a reference for the wider industry to get up to speed on preparing for the standard.
June 11, 2024
Turning the Cannes Sustainability Conversation into ActionCreated in partnership with Carbon Direct, the Cannes Carbon Compensation program helps to move the focus of the Cannes sustainability conversation from awareness and discussion, to measurement and action. 
June 4, 2024
Media Reporting is now available in the Collaborative Sustainability Platform Scope3, the collaborative sustainability platform leading the decarbonization of media and advertising, today announced the launch of Media Reporting, the industry’s first always-on reporting tool for brands and media buyers to measure ad emissions and reduce waste across their digital ad campaigns. 
May 23, 2024
Scope3 and 51toCarbonZero Partner to Connect Ad Emissions Data With Corporate Carbon AccountingScope3 and 51toCarbonZero have partnered to integrate Scope3’s activity-based advertising emissions data into its corporate carbon accounting platform. This first-of-its-kind partnership enhances the level of granularity 51toCarbonZero can offer its customers while putting actionable ad emissions data in the hands of organizations.
May 13, 2024
Not all ad formats are created equalWorking closely over the last few months with many of our publisher and platform partners, we created a simple process for inputting custom ad format data directly into the Scope3 UI to be automatically modeled for their emissions in our collaborative sustainability platform. A huge thanks to our publisher and platform partners Snap, Vox Media, TripleLift, La Presse and SeenThis for helping us refine this new feature and being the first to model and publish their ad formats in our platform. 
April 11, 2024
Prevent Problematic Placements with GMP+Scope3, the market leader in sustainable advertising, introduced GMP+, a standardized media offering that will protect advertisers from problematic placements. Examples of problematic placements include ads that load outside the viewable area of the browser and ads that reload frequently.
February 8, 2024
Scope3 Welcomes David Fischer and Rosa MarkarianScope3 is thrilled to welcome two new senior commercial leaders to our global team: David Fischer to lead our global ad tech partnerships and Rosa Markarian to spearhead our expansion into Germany and beyond.
December 1, 2023
Lights, Camera, Action: Scope3 Expands to ProductionIncorporating creative production into Scope3’s collaborative sustainability platform will bring much-needed visibility into another vital aspect of the advertising lifecycle. 
October 12, 2023
Scope3 raises $20M USD in Series B funding led by GVScope3, the CSP decarbonizing media and advertising, today announced a $20 million Series B funding round led by GV. The investment will be used to accelerate the development of Scope3’s collaborative sustainability platform (CSP), a first-of-its-kind platform that visualizes the massively interconnected ad ecosystem while powering meaningful carbon reduction. 
September 25, 2023
Cheers to the ad industry’s “Green Guardian,” Anne CoghlanThis month our COO and co-founder, Anne Coghlan, was recognized for her innovative work and leadership with not one but two industry award wins -- AdAge's 40 Under 40 and PMW's Power 100 List.
September 18, 2023
Introducing the Collaborative Sustainability PlatformEveryone, regardless of industry, can now view sustainability information for every website, mobile app, and tech provider in the digital media supply chain. It’s as simple as a search on Scope3, the industry’s first collaborative sustainability platform.
July 31, 2023
Scope3 Appoints Paul-Antoine Strullu as Head of EMEA to support continued momentum in the regionScope3, the source of truth for advertising supply chain emissions data, has appointed Paul-Antoine Strullu as Head of EMEA to expand its European presence and strengthen adoption of its solutions to drive systemic carbon reduction in digital advertising.
July 21, 2023
Celebrating the people building Scope3Please join us in congratulating Lillie, Mike and Emma on their promotions.
June 16, 2023
Cannes, Commitments and Carbon CompensationMany in the industry are making their way to Cannes this weekend to kick off one of the biggest weeks of the year for the ad industry. As a company dedicated to reducing carbon emissions, we’re often asked, “how can you be obsessed with sustainability and make the justification to fly to France?”
June 13, 2023
Scope3 Expands Team With Industry Veterans, Triples Revenue in 2023 and Names Brenda Tuohig Chief Commercial OfficerClient base grows 70% as reducing emissions from advertising continues to be a priority for marketers
June 12, 2023
Accurate and seamless carbon emissions reporting now available through IASIn order to fulfill our mission to rapidly decarbonize media and advertising, we need to make it incredibly easy for all brands to have measurement data at their fingertips. We’re excited to collaborate with IAS and enable the 2100+ advertisers that use IAS with the data they need to understand and act upon to reduce their carbon footprint.
May 10, 2023
Scope3 Brings Always-On Decarbonization to Brands and Media Buyers with the Launch of Climate ShieldClimate Shield is a one-click solution that enables the ad tech ecosystem to systemically reduce ‘climate risk’ and lower the industry’s carbon emissions footprint
April 20, 2023
Scope3 Report: Programmatic advertising generates 215,000 metric tons of carbon emissions each month across five major global economiesScope3’s landmark State of Sustainable Advertising Report finds the worst-performing 10% of web domains account for more than 33,500 metric tones of CO₂e every month
January 23, 2023
IAB Tech Lab, Ad Net Zero and Scope3 Join Forces to Roll Out Green Supply Path Initiative to Accelerate Industry DecarbonizationNew Initiative Takes Aim at Digital Advertising’s Carbon Emissions, Seeks to Standardize Sustainability Benchmarks Across Ecosystem
November 21, 2022
Ebiquity and Scope3 Research Study Reveals That 15% of Brand Ad Spend is Wasted, Contributing High Carbon Emissions and No ROIEbiquity and Scope3 today released a new report exposing the extraordinary cost of excessive supply chain waste in digital advertising and its impact on the environment.
November 14, 2022
IPG Mediabrands and Scope3 Form Groundbreaking Partnership to Enable Clients to Move Toward Net-Zero in Media Buying via Emissions Measurement, Compensation and ReductionNEW YORK — 14 November 2022— IPG Mediabrands and Scope3 today announced a first-of-itskind industry partnership whereby Mediabrands will use standards established byScope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands is the first global media or agency holding company to partner with Scope3 at a global scale.
November 9, 2022
Industry Veteran Brenda Tuohig Joins Scope3 to Lead Global and Strategic PartnershipsScope3 recently welcomed Brenda Tuohig to its senior leadership team as the head of global and strategic partnerships. Brenda, who most recently served as SVP of data partnerships at The Trade Desk, is an accomplished leader with a wealth of knowledge across the ad tech and data industry, and a proven track record scaling world-class organizations.
September 20, 2022
Careers Compounded: How Scope3’s Newest Hires are Stacking Industry Expertise and Experience with a Passion for SustainabilityAccording to Pew Research Center, 80% of global citizens are willing to change how they live and work at least some to combat the effects of global warming.
August 9, 2022
Scope3 Names former Oracle Advertising Regional Director June Cheung as Head of JAPACToday we are thrilled to welcome June Cheung to Scope3 as Head of JAPAC. June will set the company’s regional expansion strategy and work alongside customers and industry partners to advance Scope3’s mission to decarbonize media and advertising.
January 27, 2022
Introducing Scope3: the source of truth for supply chain emissions dataToday, we are excited to launch Scope3. We founded Scope3 as a Public Benefit Corporation because the desire to do better (and build better) is what unifies and motivates us. Our founding team is Andrew Sweeney, Anne Coghlan, Brian O’Kelley, Emma Etherington, Holly Peck, and Mike Freyberger.