Building a more responsible ad ecosystem: Q&A with Ebiquity’s Ruben SchreursAs AI adoption accelerates in advertising, so does the need for underlying infrastructure that can act intelligently, align with regulations, and uphold brand integrity. That’s where Ebiquity Group CEO Ruben Schreurs sees an opportunity for transformation.
The Path to Measuring and Slashing Social Advertising EmissionsAs brands prioritize sustainability, measuring carbon emissions across every advertising channel has become essential to responsible media planning. Our recent partnership with Snap and EssenceMediacom underscores how collaboration within the industry is driving key learnings to deliver carbon reduction, media efficiency, and campaign performance.
Yahoo DSP Adds Scope3 Climate Shield to Help Brands Achieve Sustainable PerformanceYahoo is the latest DSP to integrate Climate Shield, but it’s not the only step they’ve taken to help brands incorporate sustainability into their programmatic workflow. A long-time partner of Scope3, Yahoo has been bolstering its sustainability offerings over the last year to meet brands where they are.
Kroger Precision Marketing Setting Benchmarks for Carbon Measurement in Retail MediaMonths after launching with Scope3, Kroger Precision Marketing (KPM) is creating the first benchmarks for carbon measurement in retail media. Initial results of our work together revealed significant improvements in the carbon footprint of KPM's programmatic campaigns.