
You can’t reduce what you don’t measure. This simple idea drives Scope3’s work to decarbonize the media supply chain by ensuring that advertisers can understand, compare, and take action on their emissions across every channel of every campaign.

During [Story Time](https://scope3.com/news/story-time-three-major-updates-from-the-front-lines-of-the-agentic-advertising-revolution), we announced how we’re pursuing this goal through partnerships with TikTok and Triton Digital. These collaborations extend Scope3’s emissions measurement capabilities in two of the most important areas of media investment: social and audio.

Integrating with TikTok and Triton marks a milestone in our mission to make high-quality, low-emission media the industry standard. Here’s what they mean for brands and agencies.

## **TikTok & Scope3: Measuring and Reducing Ad Campaign Emissions**

TikTok is one of the most powerful platforms for advertisers today. And now, in collaboration with Scope3, it’s leading the way on sustainability by helping brands align their media strategy and carbon footprint.

Through our [partnership](https://ads.tiktok.com/business/en-US/blog/tiktok-scope3-measure-reduce-ad-campaign-emissions), Scope3 will provide advertising clients with a new way to transparently measure the carbon emissions associated with their ad campaigns on TikTok. As a result, marketers will gain access to campaign-level emissions reports, including brand-specific insights, country-level breakdowns, and benchmarking against market averages. 

Our solution will offer the most accurate reflection of the carbon emissions impact of advertising on TikTok, making use of 1st-party emissions data, campaign data, and industry standards to ensure optimal accuracy in reporting. This collaboration will help clients better understand their advertising footprint, optimize campaigns for lower impact, and make informed decisions to support their sustainability goals.

As Ian Gill, Global Head of Sustainability at TikTok, explained, partnering with Scope3 supports TikTok’s broader [commitment to sustainability](https://open.spotify.com/episode/3X098o5ZVXQG5Zew7sHuJj?si=oybw8cK-Q0ODSAXIhSggjw), which aims to achieve operational carbon neutrality by 2030 and support the industry in the transition to net zero.

<iframe width="100%" height="508" src="https://www.youtube.com/embed/EfY-SJRt1r4" frameborder="0" allowfullscreen></iframe>

## **Triton Digital & Scope3: Assessing Audio’s Carbon Footprint**

Digital audio is one of the fastest-growing and most engaging formats in advertising — that’s what is powerful about our partnership with Triton Digital, the world’s leading audio measurement platform (and part of iHeartMedia). Our partnership brings carbon emissions measurement to podcasts and streaming audio.

By giving advertisers and publishers access to comprehensive carbon reporting for audio campaigns, this partnership makes Triton the first [Scope3 Verified](https://support.scope3.com/support/solutions/articles/150000184768-scope3-verified) platform of its kind. Advertisers can now see the true emissions footprint of audio alongside the other channels in their mix, while publishers can leverage it to differentiate amongst premium audio inventory.

Triton’s Chief Product Officer, Benjamin Masse, talked about our joint work developing the industry’s first carbon measurement framework for audio, itself a naturally lower-carbon alternative to other forms of media.

<iframe width="100%" height="508" src="https://www.youtube.com/embed/FGPP_SAZmCk" frameborder="0" allowfullscreen></iframe>

## **Why It Matters**

With these partnerships, Scope3 continues to expand its reach across the media landscape to ensure that wherever brands buy media, they can do so with transparency and accountability. 

For media teams under pressure to meet sustainability goals, our integrations with TikTok and Triton Digital offer new opportunities for smarter planning, better optimization, and responsible growth.

Interested in measuring the true impact of your campaigns’ social and audio channels? Reach out to Scope3 today to get started.

New partnerships with TikTok and Triton Digital extend Scope3 sustainability solutions in social and audio

Expanding Sustainability Measurement with TikTok and Triton Digital


**At Scope3, we believe advertisers deserve tailored brand suitability controls that balance precision and flexibility, ensuring optimal performance. Our new Scope3 Brand Standards solution empowers advertisers to optimize media buying with custom AI agents tailored to their marketing goals. This solution enhances campaign effectiveness and drives safe, sustainable growth on Facebook and Instagram Feeds and Reels by deploying custom-trained models built with our agentic platform to manage content blocking at scale.**

As [a certified business partner for measurement](https://www.facebook.com/business/partner-directory/search?solution_type=measurement&ref=fbp-hub&id=3967916313291100&section=overview), we have integrated to support Meta’s content blocklist solution. This enables us to fully leverage our models across campaigns running on Facebook and Instagram Feeds and Reels. Additionally, we now offer a comprehensive solution for Media Quality measurement, enabling brands to thoroughly monitor post-impression viewability, invalid traffic rates (IVT), and ad exposure rates.

## **Deploy custom-tailored, bespoke brand standards suited for Meta’s platforms, Facebook and Instagram.**

With Scope3, brands can deploy bespoke, brand-specific models for media buying, ensuring that brands can maximize reach without compromising on safety. Scope3 Brand Standards use custom-trained models that align with advertisers' values and objectives, which proves especially useful for Facebook and Instagram Feeds and Reels, where volume of content makes it challenging for marketers to assess brand suitability with precision.

Scope3 empowers advertisers and their partners to create AI agents that make intuitive content blocking decisions on their behalf, while providing complete transparency into the process. To implement this for Meta, we follow a straightforward three-step methodology: analysis, decision, and provenance:

**Analysis**

We carefully track, review, and classify the content your ads run against on Facebook and Instagram Feeds and Reels, using Meta’s content block list solution for measurement partners. This builds a comprehensive content library for all your campaigns.

**Decision**

We enable you to easily build AI decisioning agents that automatically make blocking decisions based on your brand values, positioning, business context, target audience characteristics, and business objectives. These agents use the content library to match your guidelines to each piece of content, determining whether to block it or not.

**Provenance**

Agents are constantly learning and are transparent about the decisions they make. We provide insight to every piece of content your ads run alongside, allowing you to make adjustments which retrain the model. This refines the brand standards you have implemented.

**We empower brands to create tailored standards without sacrificing reach or performance. Brands can easily set bespoke standards and ensure content provenance at every stage of the media buying set—gaining full transparency into agent actions and maintaining precise control over what is blocked or allowed.**

![Prompt details](/marketing/blog/scope3-allows-brands-to-build-bespoke-and-automated-standard-models-offering-enhanced-brand-protection-for-advertisers-on-meta/image1.webp)

Marketers can define bespoke content blocking preferences for Meta using agentic strategies and detailed prompts, all through using Scope3 Brand Standards.

![Meta - Brand standards dashboard](/marketing/blog/scope3-allows-brands-to-build-bespoke-and-automated-standard-models-offering-enhanced-brand-protection-for-advertisers-on-meta/image2.webp)

Marketers can see what percentage of impression volume met their standards, and visualize blocked versus allowed content with detailed insights to refine their blocking criteria.

## **In addition, Scope3 deploys Media Quality for Facebook and Instagram, covering viewability and invalid traffic measurement**

This partnership with Meta also gives advertisers insights into viewability rates, IVT levels, and more outcomes for Facebook and Instagram ads, with built-in tools to analyse and act. Through easy-to-read, interactive reports, users can access unique data and insights for their campaigns, including:

- Viewability data for campaigns running on Facebook and Instagram
- Ad Exposure: an advanced metric that surpasses traditional viewability, accounting for social platform specifics like infinite scrolling
- Invalid traffic rates across campaigns

Media Quality Reporting allows you to use insights and learnings, across all social ads campaigns. Our multi-account analysis consolidates data from multiple advertisers or campaigns into a single, unified view.

Scope3’s Brand Standards and Media Quality Reporting are effective tools that increase transparency for advertisers, allowing them to align their spend with their core values.


As a certified business partner for measurement, Scope3 has integrated to support Meta’s content blocklist solution. 

Scope3 allows brands to build bespoke and automated standard models, offering enhanced brand protection for advertisers on Meta.


Scope3 today announced its forthcoming availability on Amazon DSP, timed for Q2 2025, now offering advertisers two new cutting-edge capabilities that empower them to take greater control over their media buying. These capabilities, announced at Scope3’s Landscape conference on March 13, leverage the Scope3 Agentic Media Platform to create custom AI agents aligned to advertisers' specific marketing goals.

The new products, Brand Standards and the Agentic Platform, enable advertisers and their partners to build AI agents that make intuitive buying decisions on their behalf, reimagining the programmatic advertising space. This collaboration is an important step in Scope3's mission to make media more effective, driving safe and sustainable growth for advertisers.

**Brand Standards**

Amazon DSP customers will be able to deploy bespoke, brand-specific models for media buying, ensuring that brands can maximize reach without compromising on brand safety. Scope3 Brand Standards uses custom-trained models that align with advertisers' values and objectives without the negative side effects of blocking categories and keywords. In addition, Scope3’s deep relationships across the programmatic ecosystem ensure content provenance at every step of the media supply chain. Deployable with Scope3’s Agentic Media Platform, Brand Standards can employ expert agents to provide additional capabilities like campaign governance, data privacy compliance, and media responsibility checks.

**Agentic Media Platform**

Scope3’s Agentic Media Platform allows advertisers and agencies to build and deploy agentic media products – AI-enabled media products that are efficient and sustainable by design. These agents use proprietary Scope3 datasets to ensure consistency and quality regardless of where and how media is transacted. Amazon DSP is the first DSP to integrate with the Scope3 Agentic Media Platform, helping Amazon’s customers buy quality media at scale.

The agentic platform can also integrate expert agents to provide enhanced capabilities. These agents can bring custom algorithms, data, and policies to help brands and agencies connect their tacit expertise and proprietary data to the entire media ecosystem.

“We all know AI is going to transform advertising. But to do so, it needs to solve real industry problems better than legacy solutions. We saw the opportunity to rethink brand safety and media effectiveness from the ground up. What we’ve built wasn’t possible a year ago, and the ability to deploy it on the Amazon DSP to advertisers and agencies at scale – will have a positive impact across ad buyers, publishers, and media consumers,” said Brian O'Kelley, CEO & Co-founder at Scope3.



Scope3 today announced its forthcoming availability on Amazon DSP, timed for Q2 2025, now offering advertisers two new cutting-edge capabilities that empower them to take greater control over their media buying.