September 24, 2025
Scope3 Aligns Core Frameworks With GMSF v1.2 and Offers New Measurement OptionsScope3's core frameworks now align with GMSF v1.2 and users now have more choices for emissions measurement.
August 13, 2025
Omnichannel in Focus: Scope3 Adds Linear TV and Search to Emissions Reporting Scope3 expands sustainability measurement with Linear TV and Search emissions tracking, plus Ad Stack Declaration for more precise modeling. Take the next step toward omnichannel advertising sustainability.
July 22, 2025
How Scope3 Brand Standards Solves for Overblocking of News ContentFrom a monetization perspective, few challenges loom as large for news publishers as content overblocking. This is exactly the kind of problem Brand Standards was designed to solve. Our new agentic brand safety and suitability solution helps news publishers recover lost revenue and monetize quality journalism – confidently and at scale.
May 28, 2025
A Step-by-Step Guide to Brand Standards: What goes into an agentWith Brand Standards, you don’t rely on static settings or off-the-shelf filters. You train a bespoke AI agent using real inputs, in a human-in-the-loop process that gives you full control over how your brand standards are defined and enforced.
May 13, 2025
Scope3 campaign analysis shows sustainable media is effective mediaScope3 recently conducted a meta-analysis spanning more than 500 million impressions from several campaigns. The goal was to evaluate the relationship between carbon emissions, spend efficiency, and ad performance.
May 8, 2025
Media buyers, get safety and suitability at scale with Brand StandardsBuilt on agentic AI, Brand Standards gives media buyers total control over what they buy — not just what to avoid, but what to actively pursue — with precision, transparency, and adaptability.
May 6, 2025
With Brand Standards, publishers can take control of brand safety and suitabilityPowered by Scope3’s Agentic Media Platform, Brand Standards leverages custom AI models to manage brand suitability for advertisers, reducing overblocking to surface more qualified inventory for campaigns. 
Upstream Intelligence: How agentic AI optimizes for price, quality, and scale in programmaticBuyers constantly navigate the tension between price, quality, and scale — forced to prioritize one set of KPIs at the expense of others. The problem isn’t that these tradeoffs exist. The problem is that advertisers have had little insight into how these pieces interrelate, with even less control over how key trade-off decisions are made across the digital supply chain. That’s no longer the case.
What is Agentic Advertising?Agentic advertising introduces AI-driven agents into the ad ecosystem. These agents are capable of making real-time decisions on behalf of advertisers, agencies, DSPs, SSPs, or publishers based on highly complex inputs and data computation.
March 26, 2025
Scope3 allows brands to build bespoke and automated standard models, offering enhanced brand protection for advertisers on Meta.As a certified business partner for measurement, Scope3 has integrated to support Meta’s content blocklist solution. 
March 13, 2025
Scope3 Reimagines Media Buying to Power Safe and Sustainable GrowthIntroducing the Scope3 Agentic Media Platform, and a new brand safety and suitability product, Brand Standards.
March 13, 2025
Scope3 to launch on Amazon DSP, offering brand standards and universal decisioning capabilities to optimize media outcomesScope3 today announced its forthcoming availability on Amazon DSP, timed for Q2 2025, now offering advertisers two new cutting-edge capabilities that empower them to take greater control over their media buying.
February 12, 2025
Cut Carbon, Boost Performance: The Case for Always on Sustainable Media ToolsSustainable media buying increases advertising campaign efficiency, but not all decarbonization solutions are equal. In a study with six major brands, Scope3 and the ANA tested a number of reduction techniques to understand the impact on both performance and carbon emissions. The techniques ran the gamut from manually updated solutions to fully automated alternatives.
January 31, 2025
Optimize campaign performance and emissions with Media Reporting By combining carbon data with campaign performance metrics, advertisers unlock powerful new ways to improve media efficiency. Scope3's Media Reporting merges these essential elements to transform how advertisers optimize their campaigns.
December 19, 2024
World’s largest brands use Scope3’s Climate Shield to lower campaign emissionsLeading DSPs like The Trade Desk are integrating Scope3’s automated carbon reduction tools in their platforms, making it possible to seamlessly decarbonize ad campaigns while cutting waste and improving performance.
December 13, 2024
Three capabilities to look for in a marketing sustainability partnerWhen looking for a marketing sustainability partner to help reduce carbon emissions, brands have many choices. However, not all sustainability partners are equal. The most effective, transparent, and scalable decarbonization practices join business outcomes and sustainability through activity-based measurement and always-on reduction solutions.
September 25, 2024
Preview Version 1 of the Global Media Sustainability Framework Directly In the Collaborative Sustainability PlatformYou can now explore version 1 of the Global Media Sustainability Framework interactively within the Collaborative Sustainability Platform
June 4, 2024
Media Reporting is now available in the Collaborative Sustainability Platform Scope3, the collaborative sustainability platform leading the decarbonization of media and advertising, today announced the launch of Media Reporting, the industry’s first always-on reporting tool for brands and media buyers to measure ad emissions and reduce waste across their digital ad campaigns. 
May 13, 2024
Not all ad formats are created equalWorking closely over the last few months with many of our publisher and platform partners, we created a simple process for inputting custom ad format data directly into the Scope3 UI to be automatically modeled for their emissions in our collaborative sustainability platform. A huge thanks to our publisher and platform partners Snap, Vox Media, TripleLift, La Presse and SeenThis for helping us refine this new feature and being the first to model and publish their ad formats in our platform. 
April 11, 2024
Prevent Problematic Placements with GMP+Scope3, the market leader in sustainable advertising, introduced GMP+, a standardized media offering that will protect advertisers from problematic placements. Examples of problematic placements include ads that load outside the viewable area of the browser and ads that reload frequently.
December 6, 2023
Scope3 Expands Carbon Measurement Capabilities to Include DOOH AdvertisingScope3, the collaborative sustainability platform leading the decarbonization of media and advertising, today announced the addition of digital out-of-home (DOOH) to its emissions measurement. Insight and expertise from global DOOH ad tech company, Hivestack, enabled Scope3 to build the foundation of the model. Ongoing adaptations of the Scope3 model are supported by Hivestack and DOOH media owners JCDecaux ANZ, Go Media, and Lumo, as well as VIOOH, a DOOH trading platform. These partners are the first in the industry to take action to minimize the carbon footprint of DOOH with Scope3.
December 1, 2023
Lights, Camera, Action: Scope3 Expands to ProductionIncorporating creative production into Scope3’s collaborative sustainability platform will bring much-needed visibility into another vital aspect of the advertising lifecycle. 
June 8, 2023
Beyond Measurement: Taking Steps Toward Carbon ReductionMeasuring carbon emissions is an important first step, but we can’t stop there. Now it’s time to act.