September 24, 2025
Scope3 Aligns Core Frameworks With GMSF v1.2 and Offers New Measurement OptionsScope3's core frameworks now align with GMSF v1.2 and users now have more choices for emissions measurement.
September 24, 2025
Unlocking sustainable growth in CTV advertisingThe takeaway from the ANA and Scope3 study is simple: sustainable CTV is practical, measurable, and performance-positive. With better measurement, intentional planning, and small but powerful optimizations, advertisers can reduce waste, improve efficiency, and strengthen the entire media ecosystem.
August 15, 2025
How AI agents can make programmatic advertising carbon-efficientAI agents make programmatic advertising more sustainable by removing waste before bids are even placed.
August 13, 2025
Omnichannel in Focus: Scope3 Adds Linear TV and Search to Emissions Reporting Scope3 expands sustainability measurement with Linear TV and Search emissions tracking, plus Ad Stack Declaration for more precise modeling. Take the next step toward omnichannel advertising sustainability.
August 4, 2025
Expanding Sustainability Measurement with TikTok and Triton DigitalNew partnerships with TikTok and Triton Digital extend Scope3 sustainability solutions in social and audio
July 30, 2025
From AXA to TikTok: How Media Leaders Are Bringing Sustainable Growth to Their WorkSeason 3 of the Sustainable Growth podcast brought together leaders across media, advertising, tech, and sustainability to explore how climate-aligned innovation is reshaping business as usual in media. 
July 1, 2025
How Can Brands Balance AI Media Buying With Sustainability Goals? The European ExampleEuropean companies are leading the charge by aligning AI adoption with climate commitments. Brands can balance AI media buying and sustainability by adopting energy-efficient AI practices, using emission-tracking tools, and building responsible frameworks that prioritize environmental impact without compromising innovation.
June 24, 2025
Scope3 joins the Ad Net Zero Charter Steering Group to accelerate sustainable advertisingAfter being a regional member for years, Scope3 now joins as a global supporter of Ad Net Zero, and in recognition of the company’s role in advancing the standards work, Ad Net Zero has appointed Lillie Ratliff, head of strategic initiatives, as a member of the Charter Steering Group (CSG). Her appointment reflects both our technical leadership and our deep, ongoing commitment to shared standards and cross-industry collaboration.
May 16, 2025
Measuring the carbon footprint of AI matters (especially in marketing)Scope3 collaborated with 55 and The Brandtech Group on a new white paper exploring the carbon impact of generative AI in marketing. The paper introduces a high-level methodology to estimate the emissions generated by common AI use cases like text and image generation.
May 13, 2025
Scope3 campaign analysis shows sustainable media is effective mediaScope3 recently conducted a meta-analysis spanning more than 500 million impressions from several campaigns. The goal was to evaluate the relationship between carbon emissions, spend efficiency, and ad performance.
December 13, 2024
Three capabilities to look for in a marketing sustainability partnerWhen looking for a marketing sustainability partner to help reduce carbon emissions, brands have many choices. However, not all sustainability partners are equal. The most effective, transparent, and scalable decarbonization practices join business outcomes and sustainability through activity-based measurement and always-on reduction solutions.
November 13, 2024
Sustainability as a Growth Driver: Insights from Industry Leaders on Building a Greener Media EcosystemProgress is being made to improve sustainable practices in advertising. However, until we reach a stage where it’s widely accepted that the best approach for business is also the sustainable one, reducing the industry’s carbon footprint at the rate required will be challenging.
April 18, 2023
Possible with Scope3: Charting a New Course for Sustainable EventsThe events industry is making a strong comeback following the pandemic, due in part to the challenges that virtual events face in capturing the magic of real-life experiences.
March 9, 2023
Try 'Green Working' Instead of 'Green Hushing'Last week the ACCC (Australian Competition and Consumer Commission) said it would start keeping a closer eye on companies’ environment claims after the findings of its new report exposed how commonly brands and businesses made misleading statements about their environmental and climate initiatives.
March 10, 2022
Advertising: A Missing Link in Successful Corporate Climate Action Plansdvertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's largest brands, agencies and ad-tech companies will benefit from new innovations.