A Step-by-Step Guide to Brand Standards: What goes into an agent

Creating a Brand Standards agent is not just another solution brand safety and suitability, media quality, or sustainability.

It's about designing a system that thinks the way your brand thinks.

With Brand Standards, you don’t rely on static settings or off-the-shelf filters. You train a bespoke AI agent using real inputs, in a human-in-the-loop process that gives you full control over how your brand standards are defined and enforced.

Here’s how to get started.

1. Start with built-in safety

Every agent starts with a foundation of protection. You don’t need to configure anything to block violent, hateful, or illegal content; Brand Standards agents enforce these common-sense exclusions automatically. This default safety layer removes the need for keyword lists or manual blocklists (though you can still upload specific keywords and blocklists if you wish) and gives you a clean starting point to build on.

2. Train the agent with human judgment

You’ll begin by reviewing a short set of content examples and labeling each one as aligned or unaligned with your standards. This step calibrates the model to your judgment, a core part of the human-in-the-loop process that ensures your agent thinks like you do.

Then, you’ll enter natural language inputs: tone, values, brand guardrails, and anything else you want the agent to factor into its decisions. This information helps the agent learn how to assess content through your brand’s lens.

You’re not configuring settings. You’re teaching an AI how to think like your team.

3. Set additional media controls

Once your model is trained, you can layer on additional filters and targeting:

• Upload approved or blocked domain lists
• Set geographic restrictions
• Select from 14 (and growing) verticals to focus the agent’s classification

These controls give you added precision while keeping your agent aligned with the intelligence you’ve built in.

4. Deploy the Agent Into Live Campaigns

When your agent is ready, it’s time to deploy it into real media buys.

To launch:

• Assign your agent to a segment
• Copy and paste your creative tag into the DSP or ad server
• Start delivering media and capturing classification data

Once live, the agent will begin evaluating every impression and generating post-impression reporting.

5. Refine, Reclassify, Improve

Your agent keeps learning after launch. You can review how it’s classifying content, reclassify edge cases, and retrain the model as your campaign needs evolve. Over time, your feedback loop improves the model’s accuracy and ensures it stays tightly aligned with your brand values.

Your standards aren’t static, so your agent shouldn't be either.

Start designing your Brand Standards agent today

Brand Standards puts you in control with AI that learns directly from your inputs. It’s not just a tool, it’s your media-buying agent, built by you, for your brand.

Brand Standards is live and available for deployment in the Scope3 Agentic Media platform. Contact us today to get started.