An Intro to the GARM Framework and the Future of Our Industry

GARM, with the support of WFA and Ad Net Zero, just released the first emissions measurement framework for the advertising industry. There are a lot of reasons why we’re excited about it at Scope3, and we think you should be, too.

While this is just the first evolution of the framework, it’s a giant step in the right direction and it puts the industry on a path toward achieving the universal measurement standards required to decarbonize.

Last week we held a Scope3 partner exclusive webinar to provide helpful context around what to expect from industry standards, including: what they’ll do for the industry and how we address carbon, what the framework looks like in the short term and what’s coming later, and finally, how Scope3 fits in and what we’re doing to support our partners.

With the official launch of the GARM framework earlier today in Cannes, we’ve decided to share a recording of that webinar as a reference guide for the wider industry to get up to speed on the most important components to consider.

Watch the recording now (and see below for helpful timestamps):

Use these timestamps to find exactly what you’re most interested in learning about:

• 1:00 — A guide to industry frameworks
• 15:12 — What is the GARM framework
• 19:03 — What is coming and when
• 29:30 — What the GARM standards mean for the industry and Scope3
• 36:32 — How Scope3 is here to support you

Please reach out to Scope3 using this form at the bottom of this page if you’d like to talk more about how we can support you as the industry begins to adopt the GARM standards.