Decarbonizing Media and Advertising: GumGum’s Story

This year GumGum decided to make sustainability one of their global social impact pillars. To kick off this effort, they started evaluating all areas of their business in order to measure exactly where they stand today, and what policies and practices should be put in place to reduce their carbon footprint.

“Sustainable advertising is here for the long term. It’s something that we as an industry need to take more action on. We need to better understand the data and our impact, and be able to make tough calls and decisions that are good for the environment.”

In this interview with GumGum’s EVP of Global Platform and Strategy Operations Adam Schenkel talk’s about the company’s progress to decarbonize, why sustainability matters to GumGum, and how and why they’re working with Scope3 to measure and reduce the emissions footprint of their digital advertising.