Decarbonizing Media and Advertising: GumGum’s Story
24 Aug 2023, Customer Stories

Decarbonizing Media and Advertising: GumGum’s Story

This year GumGum decided to make sustainability one of their global social impact pillars. To kick off this effort, they started evaluating all areas of their business in order to measure exactly where they stand today, and what policies and practices should be put in place to reduce their carbon footprint.

“Sustainable advertising is here for the long term. It’s something that we as an industry need to take more action on. We need to better understand the data and our impact, and be able to make tough calls and decisions that are good for the environment.”

In this interview with GumGum’s EVP of Global Platform and Strategy Operations Adam Schenkel talk’s about the company’s progress to decarbonize, why sustainability matters to GumGum, and how and why they’re working with Scope3 to measure and reduce the emissions footprint of their digital advertising.

Decarbonizing Media and Advertising: GumGum’s Story

About Scope3

Scope3 makes media more effective, driving safe and sustainable growth. Our trusted activation and measurement products open up new growth opportunities through better media quality, eliminated waste, improved brand safety and sustainability. Hundreds of the world's top brands and agencies partner with us to maximize the impact of their digital media investments. Scope3 boasts a global team distributed across North America, Europe, and APAC.

Learn more at scope3.com.