Encore Digital finds a new approach to suitability, drives more attention for B2B advertisers

The Challenge

Encore Digital manages advertising for many of the largest B2B companies in the world, each with strict brand safety and suitability standards. Encore wanted a solution to increase media performance and efficiency by reaching audiences on a wider variety of inventory, such as news and entertainment content, while rigorously avoiding content that is contentious, negative, or otherwise not in line with clients’ suitability requirements.

The Opportunity

Encore Digital partnered with Scope3 to use Brand Standards for three clients’ campaigns. Unlike traditional verification tools that rely on keyword blocking and struggle to differentiate real vs. fictitious events, Brand Standards uses large language models (LLMs) for a human-like understanding of content and provides full transparency into media decisions, eliminating over-blocking for greater reach and performance.

The Results

After taking just one week to create and calibrate brand agents with Brand Standards, Encore delivered measurably better engagement for three client campaigns while also improving brand safety, without impacting other media KPIs. With 99% suitability scores and performance gains in attention and viewability, Brand Standards proved its worth as Encore's new competitive advantage for demanding B2B clients.

"Brand Standards lets us align media with our clients’ values in a far smarter way than blunt keyword lists, eliminating over- and under-blocking. We were able to deliver stronger engagement and media performance by focusing investment on the most suitable inventory — without compromise.”

- Daniel Lewis, Head of Delivery & Product, Encore Digital