Expanding Sustainability Measurement with TikTok and Triton Digital

You can’t reduce what you don’t measure. This simple idea drives Scope3’s work to decarbonize the media supply chain by ensuring that advertisers can understand, compare, and take action on their emissions across every channel of every campaign.

During Story Time, we announced how we’re pursuing this goal through partnerships with TikTok and Triton Digital. These collaborations extend Scope3’s emissions measurement capabilities in two of the most important areas of media investment: social and audio.

Integrating with TikTok and Triton marks a milestone in our mission to make high-quality, low-emission media the industry standard. Here’s what they mean for brands and agencies.

TikTok & Scope3: Measuring and Reducing Ad Campaign Emissions

TikTok is one of the most powerful platforms for advertisers today. And now, in collaboration with Scope3, it’s leading the way on sustainability by helping brands align their media strategy and carbon footprint.

Through our partnership, Scope3 will provide advertising clients with a new way to transparently measure the carbon emissions associated with their ad campaigns on TikTok. As a result, marketers will gain access to campaign-level emissions reports, including brand-specific insights, country-level breakdowns, and benchmarking against market averages.

Our solution will offer the most accurate reflection of the carbon emissions impact of advertising on TikTok, making use of 1st-party emissions data, campaign data, and industry standards to ensure optimal accuracy in reporting. This collaboration will help clients better understand their advertising footprint, optimize campaigns for lower impact, and make informed decisions to support their sustainability goals.

As Ian Gill, Global Head of Sustainability at TikTok, explained, partnering with Scope3 supports TikTok’s broader commitment to sustainability, which aims to achieve operational carbon neutrality by 2030 and support the industry in the transition to net zero.

Triton Digital & Scope3: Assessing Audio’s Carbon Footprint

Digital audio is one of the fastest-growing and most engaging formats in advertising — that’s what is powerful about our partnership with Triton Digital, the world’s leading audio measurement platform (and part of iHeartMedia). Our partnership brings carbon emissions measurement to podcasts and streaming audio.

By giving advertisers and publishers access to comprehensive carbon reporting for audio campaigns, this partnership makes Triton the first Scope3 Verified platform of its kind. Advertisers can now see the true emissions footprint of audio alongside the other channels in their mix, while publishers can leverage it to differentiate amongst premium audio inventory.

Triton’s Chief Product Officer, Benjamin Masse, talked about our joint work developing the industry’s first carbon measurement framework for audio, itself a naturally lower-carbon alternative to other forms of media.

Why It Matters

With these partnerships, Scope3 continues to expand its reach across the media landscape to ensure that wherever brands buy media, they can do so with transparency and accountability.

For media teams under pressure to meet sustainability goals, our integrations with TikTok and Triton Digital offer new opportunities for smarter planning, better optimization, and responsible growth.

Interested in measuring the true impact of your campaigns’ social and audio channels? Reach out to Scope3 today to get started.