Green Media, Growing Markets: How Sustainability Is Reshaping Advertising in SEA

Hosted by Tim Castle, head of SEA at Scope3, this Sustainable Growth Series features candid conversations with digital leaders from major brands and agencies across SEA, exploring the question: Is sustainability important in Asia?

Executives from companies like HP, Omnicom Media Group, Arçelik Hitachi, and H Plus share how they’re turning sustainability commitments into action, from carbon measurement in media buying to building greener supply paths and innovating with agentic AI.

If you want to understand how sustainability is reshaping media strategy in one of the world’s fastest-growing regions, this series is your front-row seat.

Find the full series episode list below an listen in on your favorite podcast streaming app.

S2 E1: Making sustainability measurable: A Conversation with HP's Brian Gabriel del Val

HP's Brian Gabriel del Val shares how sustainability is reshaping media strategy across Japan and Oceania. From measuring carbon emissions in media buys to balancing efficiency with impact, Brian explains why greener media is becoming a business imperative in SEA. Listen on Apple or Spotify.

S2 E2: Pioneering carbon accountability in SEA Media: A conversation with Joe Nguyen from H+

Joe Nguyen, Senior Strategic Advisor at H+ (Hakuhodo/HDY One), explains how sustainable media is taking hold across SEA. He shares stories from his 30-year journey in ad tech, his role in bringing the first Tesla to Singapore, and why he believes smarter measurement and carbon accountability are key to sustainable growth in media. Listen on Apple or Spotify.

S2 E3: How smarter media buying drives down carbon emissions: A conversation with Amy Cherry

Amy Cherry, Impact-Driven Digital Marketer, shares how sustainable media buying can cut carbon emissions while driving business outcomes. From reducing emissions by 27% in a single campaign to lowering CPL by 79%, Amy explains how smarter media strategies are reshaping how brands approach digital advertising. Listen on Apple or Spotify.

S2 E4: Blending tradition and innovation: A conversation with Arçelik Hitachi’s Melis Erdinç

Melis Erdinç, Head of Digital Marketing at Arçelik Hitachi, shares how sustainability is becoming a strategic priority across SEA. From sustainable content creation to green cloud computing, Melis explains how Arçelik Hitachi is blending tradition with innovation to drive greener digital practices. Listen on Apple or Spotify.

S2 E5: Scaling sustainability across SEA: A conversation with Bharat Khatri

Bharat Khatri, Chief Digital Officer at Omnicom Media Group APAC, shares how OMG is integrating sustainability into every stage of media planning and buying. From building carbon calculators to reducing emissions across supply paths, Bharat explains how smarter media strategies are reshaping digital advertising across the region. Listen on Apple or Spotify.