Media buyers, get safety and suitability at scale with Brand Standards

For too long, brand safety and suitability have unnecessarily limited media buyers’ ability to scale campaigns. Keyword blocklists and content taxonomies are ham-fisted solutions that might keep brands safe, but in doing so sacrifice reach, performance, and relevance. Worse, they offer little visibility into what’s being blocked or why. This clunky process can harm publishers, too, when it blocks content that’s mistakenly flagged as unsafe or unsuitable (think: a film critic site is blocked because it mentions “war” in its review of a Marvel movie).

Scope3’s Brand Standards changes the game.

Built on agentic AI, Brand Standards gives media buyers total control over what they buy — not just what to avoid, but what to actively pursue — with precision, transparency, and adaptability.

Safety by default

Every Brand Standards agent automatically blocks all common-sense-unsafe content out of the box, including violent, hateful, illegal, or otherwise harmful environments. This safety layer is based on past industry standards, but uses AI’s sophisticated contextual understanding to bring clarity to formerly difficult categories such as “debated sensitive social issues.” It’s a level of protection most advertisers spend years trying to piece together, now embedded into every campaign supported by Brand Standards from day one.

From there, media buyers can customize a bespoke suitability model that reflects their brand’s unique needs. This includes embedding specific guardrails around tone, content type, or sensitivities that go beyond standard definitions of safety. Whether the goal is to avoid certain news categories, maintain a family-friendly presence, or steer clear of particular cultural topics, the agent can be trained to reflect those boundaries. The result is a suitability layer that’s not only protective, but brand-specific and enforceable at scale.

Clear explanations

Once deployed, your Brand Standards agent evaluates every impression it encounters and classifies it as aligned or unaligned, always explaining why. You can review its decisions, compare performance against vertical benchmarks, and refine the model at any time. It’s a flexible system designed to keep pace with evolving brand guidance and campaign needs.

Brand-aligned suitability

Brand Standards supports both safety and suitability.

The agent begins with a default layer of safety and builds on that foundation with a customized suitability model that reflects the specific needs of the advertiser. Unlike taxonomies or keyword lists, the agent uses natural language inputs and full content analysis to make contextual decisions in real time. This allows advertisers to move beyond broad exclusions and instead pursue truly appropriate media aligned with their brand.

Revolutionizing brand safety and suitability with AI

Unlike blocklists and keywords, AI can understand the “vibe” of content. We have incorporated that ability into our Brand Standards agents, enabling media buyers to solve for brand suitability with granular filtering that’s tailored to their exact needs.

Brand Standards is more than a safeguard. It’s a strategic tool that helps media buyers:

• Reduce waste and avoid misaligned placements
• Capture incremental value through contextual alignment
• Enforce brand values with precision
• Work confidently across programmatic, direct, and native buys on the open web (like Amazon) and in walled gardens (like Meta)

For the first time, media buyers can move beyond clunky keywords and blocklists. AI-powered Brand Standards agents offer control and transparency to solve one of the trickiest problems in advertising.

Ready to revolutionize your brand safety and suitability practice? Design and deploy your very own Brand Standards agent in our platform today.