Optimize campaign performance and emissions with Media Reporting

By combining carbon data with campaign performance metrics, advertisers unlock powerful new ways to improve media efficiency. Scope3's Media Reporting merges these essential elements to transform how advertisers optimize their campaigns.

Media Reporting gives advertisers real-time visibility into their campaigns' performance and carbon emissions, with built-in tools to analyze and act on insights. Through easy-to-read, interactive reports, users can clearly track both emissions and campaign success.

Advertisers can also test different options for optimizing across both carbon and spend using Media Reporting’s simulation function.

What buyers can do with Media Reporting:

• See insights into campaign emissions and performance
• Measure a campaign’s carbon footprint and begin taking steps to reduce it
• Eliminate poorly performing ads and carbon waste from your media buys
• Understand the performance of your media by channel, ad format and device in relation to its carbon footprint
• Seamlessly import and export campaign data to and from your preferred partners

Read on to learn how Media Reporting makes it easy to measure and optimize campaigns.

Campaign data, insights and tools to take action in one place

Advertisers using Media Reporting can seamlessly move between campaign data, insights, and action.

• Campaign data: Media Reporting offers a streamlined interface with multiple ways to upload campaign data. Once uploaded, marketers can easily analyze trends across channels, including device type, ad creative, media source, and emissions source.
• Insights: The analytics underpinning Media Reporting show marketers media waste (poorly performing and high emissions) and provide insights to optimize campaigns for better performance and lower CO2 emissions.
• Action: Media Reporting's simulation feature lets marketers preview the predicted impact of removing climate risk and underperforming media from their campaigns. Then, through our integrations with leading DSPs, marketers can take immediate action to achieve their goals.

See Media Reporting in action:

How to activate with Media Reporting

Activating Media Reporting is as simple as connecting with Scope3, signing a Media Reporting contract, and working with the Scope3 team to upload campaign data in the Collaborative Sustainability Platform (CSP).

From there, Media Reporting can seamlessly integrate into existing workflows:

• Buyers can access always-on emissions measurement, monitoring carbon emissions across all digital channels.
• Integrations with leading DSPs like Amazon, DV360, and The Trade Desk, allows buyers on those platforms to incorporate their campaign data into the dashboard for actionable insights into carbon and performance.

Access the most actionable campaign insights today

Ready to start optimizing your campaigns for performance and CO2 reduction? Fill out the form below to contact us about Media Reporting today.