Reclaim the Reach You’ve Been Leaving on the Table

Agentic Solutions is a new series from Scope3 that explores how brand agents are solving advertising’s toughest challenges. Each installment looks at a specific buyer or seller pain point and how capabilities within Scope3’s Agentic Advertising Platform turn those challenges into opportunities for smarter, more sustainable performance.

Many advertisers have learned the hard way that protecting a brand can come at the cost of reach. That’s because traditional brand safety tools force them to choose between brand protection and campaign reach, often overblocking quality inventory through rigid keyword filtering.

Brand Standards, a key capability of your brand agent, is an AI-powered brand safety and suitability solution that uses large language models to understand content contextually rather than blocking based on keyword lists. By analyzing tone, sentiment, and meaning, Brand Standards reduces false positives that cause traditional tools to overblock premium inventory, helping advertisers recover reach without compromising brand protection.

The overblocking problem: How legacy brand safety tools limit reach

Traditional brand-safety filters were designed for an earlier internet, treating every page as static text, without the ability to interpret tone, meaning, or intent. In today’s fast-moving digital environment, however, that lack of nuance creates costly false positives and negatives.

For example, quality publishers lose revenue when safe, high-value content is blocked, and advertisers lose access to engaged audiences who trust those environments. Elsewhere, entire sections of trusted news, entertainment, and lifestyle sites are excluded for using common and nuanced terms like “conflict” or “crisis.” In the end, everyone pays the price for an outdated approach that prioritizes blanket exclusion over informed judgment.

The agentic solution: Brand Standards

Brand Standards gives your brand agent the intelligence to make more accurate, nuanced decisions about where your ads appear. Through prompting, you can teach your agent exactly how to evaluate content by defining what safety and suitability mean for your brand and guiding how it analyzes sentiment, subject matter, and meaning based on your preferences.

With Brand Standards, you can:

• Define what safe and suitable mean for your brand, in your own words
• Apply those standards automatically across every impression
• See clear explanations for each exclusion
• Refine your prompts for sharper results over time

Where legacy systems treat certain keywords as a liability, Brand Standards reads them as context, distinguishing between relevant, trustworthy content and that which genuinely conflicts with your brand values.

The impact: Reach, efficiency, and confidence

Advertisers using Brand Standards often rediscover entire categories of premium inventory in national news outlets and more specialized publications that blunt tools may have previously cut off.

Here’s how this impacts the entire media ecosystem:

• Buyers drive measurable brand lift by restoring control with access across premium, contextually aligned environments.
• Sellers reconnect with advertisers by making premium, brand-safe inventory accessible again.
• Everyone benefits from greater transparency and accountability around how brand safety and suitability decisions are made, with always-on brand safety protections built into every agent.

Read the case studies

Brand Standards brings your brand’s voice into every media decision. Informed by your prompts and powered by large language models, it enables your brand agent to apply your definitions of suitability at scale; ensures that every campaign impression supports both performance and brand integrity; and transforms brand safety from a reach limitation into a competitive advantage with contextual agentic advertising.

Log in now to create your agent, add Brand Standards to shape how it makes suitability decisions, and activate campaigns that reach more of the quality inventory you’ve been missing.

You can also reach out to the Scope3 team for help building, training, and launching your first brand agent.

Start building your brand agent