Scope3 allows brands to build bespoke and automated standard models, offering enhanced brand protection for advertisers on Meta.

At Scope3, we believe advertisers deserve tailored brand suitability controls that balance precision and flexibility, ensuring optimal performance. Our new Scope3 Brand Standards solution empowers advertisers to optimize media buying with custom AI agents tailored to their marketing goals. This solution enhances campaign effectiveness and drives safe, sustainable growth on Facebook and Instagram Feeds and Reels by deploying custom-trained models built with our agentic platform to manage content blocking at scale.

As a certified business partner for measurement, we have integrated to support Meta’s content blocklist solution. This enables us to fully leverage our models across campaigns running on Facebook and Instagram Feeds and Reels. Additionally, we now offer a comprehensive solution for Media Quality measurement, enabling brands to thoroughly monitor post-impression viewability, invalid traffic rates (IVT), and ad exposure rates.

Deploy custom-tailored, bespoke brand standards suited for Meta’s platforms, Facebook and Instagram.

With Scope3, brands can deploy bespoke, brand-specific models for media buying, ensuring that brands can maximize reach without compromising on safety. Scope3 Brand Standards use custom-trained models that align with advertisers' values and objectives, which proves especially useful for Facebook and Instagram Feeds and Reels, where volume of content makes it challenging for marketers to assess brand suitability with precision.

Scope3 empowers advertisers and their partners to create AI agents that make intuitive content blocking decisions on their behalf, while providing complete transparency into the process. To implement this for Meta, we follow a straightforward three-step methodology: analysis, decision, and provenance:

Analysis

We carefully track, review, and classify the content your ads run against on Facebook and Instagram Feeds and Reels, using Meta’s content block list solution for measurement partners. This builds a comprehensive content library for all your campaigns.

Decision

We enable you to easily build AI decisioning agents that automatically make blocking decisions based on your brand values, positioning, business context, target audience characteristics, and business objectives. These agents use the content library to match your guidelines to each piece of content, determining whether to block it or not.

Provenance

Agents are constantly learning and are transparent about the decisions they make. We provide insight to every piece of content your ads run alongside, allowing you to make adjustments which retrain the model. This refines the brand standards you have implemented.

We empower brands to create tailored standards without sacrificing reach or performance. Brands can easily set bespoke standards and ensure content provenance at every stage of the media buying set—gaining full transparency into agent actions and maintaining precise control over what is blocked or allowed.

Marketers can define bespoke content blocking preferences for Meta using agentic strategies and detailed prompts, all through using Scope3 Brand Standards.

Marketers can see what percentage of impression volume met their standards, and visualize blocked versus allowed content with detailed insights to refine their blocking criteria.

In addition, Scope3 deploys Media Quality for Facebook and Instagram, covering viewability and invalid traffic measurement

This partnership with Meta also gives advertisers insights into viewability rates, IVT levels, and more outcomes for Facebook and Instagram ads, with built-in tools to analyse and act. Through easy-to-read, interactive reports, users can access unique data and insights for their campaigns, including:

• Viewability data for campaigns running on Facebook and Instagram
• Ad Exposure: an advanced metric that surpasses traditional viewability, accounting for social platform specifics like infinite scrolling
• Invalid traffic rates across campaigns

Media Quality Reporting allows you to use insights and learnings, across all social ads campaigns. Our multi-account analysis consolidates data from multiple advertisers or campaigns into a single, unified view.

Scope3’s Brand Standards and Media Quality Reporting are effective tools that increase transparency for advertisers, allowing them to align their spend with their core values.