Scope3 and 51toCarbonZero Partner to Connect Ad Emissions Data With Corporate Carbon Accounting

Collaborative effort makes activity-based, granular data available to brands for enhanced carbon reporting

NEW YORK — 23 May 2024 — Scope3, the collaborative sustainability platform decarbonizing media and advertising, and 51toCarbonZero, a leading carbon management platform, have partnered to integrate Scope3’s activity-based advertising emissions data into its corporate carbon accounting platform. This first-of-its-kind partnership enhances the level of granularity 51toCarbonZero can offer its customers while putting actionable ad emissions data in the hands of organizations.

The fragmented nature of carbon emissions data today makes it difficult to understand the true impact of a company’s actions and whether or not carbon reduction is happening. With Scope3 data added to the 51toCarbonZero platform, customers will have a more complete view of their carbon footprint and how their media decarbonization efforts are contributing to their corporate net-zero goals.

“As a mission driven organization, our goal is to deliver carbon reporting that gives our customers the ability to know for certain that their emissions data is accurate and that their sustainability efforts are effective. The bar for that level of data is incredibly high as it must be in line with what climate science requires,” said Richard Davis, CEO and co-founder, 51toCarbonZero. “Scope3 shares the same values when it comes to emissions data, and we’re excited to add their data into our platform.”

Upon uploading all their campaign data to Scope3, 51toCarbonZero customers will receive their total emissions output for media and advertising directly in their corporate carbon reporting dashboard.

Brands putting in the hard work to decarbonize their media supply chain have more than one reason to make sure their progress is visible in their broader carbon accounting. Not only will it be a regulatory requirement, but that alignment is the best way to justify their investment in carbon reduction tools and highlight the undeniable value they’re bringing to the rest of the organization.