Scope3 Expands Team With Industry Veterans, Triples Revenue in 2023 and Names Brenda Tuohig Chief Commercial Officer

Client base grows 70% as reducing emissions from advertising continues to be a priority for marketers

NEW YORK — 13 June 2023 — Scope3, the source of truth for supply chain emissions data, grows team with ad industry veterans and promotes Brenda Tuohig to Chief Commercial Officer while company revenue triples in 2023. The company's client base has grown 70% under Brenda's commercial leadership including new partnerships with IAS and Microsoft Advertising, and strengthened relationships with four of the five major agency holding companies, as Scope3 takes strides toward achieving its mission to decarbonize the media and ad industry.

Brenda has been a driving force in shaping Scope3's commercial strategy since joining the company last November. Her remit has expanded beyond global strategic partnerships to include brand, agency, and publisher development teams. As she continues to scale the commercial organization, Brenda has also added two key sales leaders: Ryan McBride to lead global business development and Kaitlin Leary to lead global brand and agency partnerships.

"Talented, motivated, and passionate people are important to the success of any company and we found that in Brenda. The impact she's had on both the business and the culture of the team in the short time she's been at Scope3 is undeniable," said Brian O'Kelley, CEO and Co-Founder at Scope3. "Brenda has the vision and expertise to ensure that we are building both the right team and the right partnerships to be able to execute on our mission to decarbonize media."

"I want to help change the way our industry operates. The work that we've put in so far proves that advertising can work better for both marketers and the planet," said Brenda Tuohig, Chief Commercial Officer, Scope3. "I'm excited to tap into my nearly two decades of experience in data and ad tech to help build solutions that power this new category of sustainable advertising, working alongside leading partners and brands to drive meaningful reduction for our industry."

Scope3's commercial success has also been fueled by the launch of Climate Shield in May and a rapidly growing emissions measurement partner ecosystem. Following the partnership with IAS announced last week, both leading vendors in the verification space (DoubleVerify partnered with Scope3 in July 2022) use Scope3's measurement data, putting it in the hands of the overwhelming majority of the industry.

Since launching in January 2022, Scope3 has continued to build the industry's most robust and accurate emissions model to help the digital advertising ecosystem measure and reduce its carbon footprint. As of this year, the company's headcount has also nearly doubled, and Scope3 is continuing to hire across product, sales, and marketing. Find more details about open roles at Scope3 here.