Scope3 Joins NVIDIA, Green Software Foundation to Advance Sustainable AI
24 Feb 2025, Company News

Scope3 Joins NVIDIA, Green Software Foundation to Advance Sustainable AI

Sustainability is in Scope3's DNA. Since our founding, we've built platforms and tools to measure and reduce emissions in digital advertising. In 2024, we took on a new frontier: finding the best way to scale use of AI models in an efficient and effective way while minimizing water and carbon use.

As AI transforms industries at unprecedented speed, transparent and sustainable development of the technology is critical. We've found that progress requires collaboration across the tech ecosystem.

Under the leadership of Lillie Ratliff, Head of Strategic Initiatives, and Aya Saed, Director of AI Policy, we’re thrilled to share more about our most recent collaborations. We've joined the NVIDIA Inception Program and the Green Software Foundation, a nonprofit advancing sustainable software development, as part of our commitment to making technology more sustainable.

NVIDIA Inception Program

We were recently accepted into the NVIDIA Inception Program, a program designed to accelerate the innovative work startups are doing by connecting them with talented leaders in the space and supporting them with special resources.

Our team is using the benefits of our membership in the program to learn and enhance our ability to accurately measure AI systems' carbon footprint as we gain direct access to technical expertise about GPU infrastructure. The program's technical resources and community access help us stay at the forefront of AI development trends, ensuring our emissions measurement tools remain relevant as AI technology evolves.

Through NVIDIA's developer resources and technical workshops, we will enhance our methodology for measuring the environmental impact of different types of AI workloads and use cases. Being members of the NVIDIA Inception Program gives us deeper insights into AI infrastructure optimization, which helps us provide more precise recommendations for reducing carbon emissions while maintaining performance.

Also, find us on stage at NVIDIA GTC in March to hear more about the work we’re doing together.

Green Software Foundation

In joining the Green Software Foundation (GSF), a non-profit focused on collaboration to create sustainable tech, we will contribute our expertise in measuring and optimizing complex algorithmic systems at scale.

The Green Software Foundation’s mission is one that resonates deeply with Scope3: to build a trusted ecosystem of people, standards, tooling and best practices for creating and building green software. Like Scope3, GSF believes that a solution to the climate crisis can be found in the creation of green software.

Our practical experience in driving industry-wide standards and our collaborative approach to methodology development can help advance our aligned missions to enable sustainable growth and decarbonize technology. This opportunity means we will connect with fellow leaders who share our vision of sustainable tech, learn from diverse perspectives across the industry, and work together to develop practical frameworks that make environmental responsibility a cornerstone of software development.

We’re hard at work developing our methodology to make AI more sustainable. Join Aya’s Substack, Sustainable AI, here to follow us on this journey.

© 2023 NVIDIA, the NVIDIA logo, and NVIDIA Inception Program are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries.

About Scope3

Scope3 makes media more effective, driving safe and sustainable growth. Our trusted activation and measurement products open up new growth opportunities through better media quality, eliminated waste, improved brand safety and sustainability. Hundreds of the world's top brands and agencies partner with us to maximize the impact of their digital media investments. Scope3 boasts a global team distributed across North America, Europe, and APAC.

Learn more at scope3.com.