Scope3 Reimagines Media Buying to Power Safe and Sustainable Growth

Scope3 Reimagines Media Buying to Power Safe and Sustainable Growth

One simple question that turned Scope3 upside down: what if AI were fast enough and cheap enough to run on every ad impression? A year ago that seemed like science fiction. But with the incredible improvements we’re seeing in efficiency, both of hardware and foundation models, it’s not far off.

We know AI uses a lot of energy to make decisions. But so does the current digital advertising ecosystem, especially programmatic. AI is more forgiving of inconsistent data; can leverage tacit knowledge effectively; and unlike current technologies, it can learn.

To date, Scope3 has focused on making digital supply chains more effective and efficient to drive safe and sustainable growth. So much of what is inefficient is also unsustainable.

With the pace AI is advancing, we believe there’s a clear path to harness it in a way that helps us achieve our mission faster, and in a way that solves for all the other problems in today’s media ecosystem.

Instead of using AI to make incremental improvements to decades-old infrastructure, we have the power to rearchitect the media supply chain with AI at its core. In doing so, advertising would be more efficient, sustainable and brand safe by design. This approach enables safe, sustainable growth — an outcome not possible when AI is only layered onto legacy systems.

Introducing the Scope3 Agentic Media Platform, and a new brand safety and suitability product, Brand Standards.

Agentic Media Platform

Scope3’s Agentic Media Platform helps partners build and sell agentic media products — AI-enabled media products that are efficient and sustainable by design. Publishers, ad tech platforms, curators and agencies use the platform to create agentic media products that leverage expert AI agents and custom algorithms to deliver more effective media buying for brands.

The Agentic Media Platform delivers:

• A centralized hub to create and manage agentic media products: Connect data, expert agents, and custom algorithms across PMPs, programmatic campaigns, and direct buys.
• Access to third-party expert agents: Integrated with industry leaders who provide specialist data and algorithms, including LiveRamp, Classify, Sy.nexus and Compliant.
• Safe and sustainable media by design: Eliminates MFA, fraud, IVT, non-brand-safe and climate-risk inventory by default.
• Includes proprietary Scope3 media quality data: no additional charge for using Scope3 data including attention potential, problematic placement detection, and placement-level viewability.

Amazon DSP is the first DSP integrated with the Scope3’s Agentic Media Platform, helping Amazon’s customers buy quality media at scale.

Additional companies already signed as launch distribution partners include Index Exchange, Equativ, and media.net. Several companies will also initiate pilots with Scope3 in early April, including MiQ, Elcano, and Azerion.

Brand Standards

Today's digital advertising ecosystem forces brands to choose between reach and safety while generating unnecessary waste and emissions. Legacy brand safety tools rely on rigid keyword lists and category blocking that can't adapt to today's complex and diverse media landscape, and don’t have the ability to address supply chain opacity.

Built on top of Scope3’s agentic platform, Brand Standards reimagines brand safety and suitability for an AI-first world, delivering supply chain protection and custom brand definitions and control across all buying methods, whether open web or programmatic.

Brand Standards offers:

• AI-powered decisioning: Brand Standards allows brands to connect expert agents to improve compliance, responsibility, and effectiveness - for instance, Ebiquity's Effective and Responsible Advertising Curriculum.
• Bespoke safety and suitability protections: Custom models learn from brand values, standards, and objectives to ensure all purchased media adheres to a brand’s specific needs, dramatically improving precision to increase reach and reduce risk.
• A trusted supply chain: End-to-end protection ensures ads only flow through verified, transparent supply paths and through trusted intermediaries.
• Complete transparency: Both the brand and the publisher or platform where the ad delivers can see whether content meets or fails a brand’s standards, with clear visibility into safety and scale tradeoffs. This includes a human-in-the-loop calibration process that incorporates direct feedback from brands, publishers, and any other stakeholders, enabling the model to learn and improve over time.

Available now across multiple platforms — from open web to closed ecosystems — Brand Standards delivers reduced false blocking, greater control over where a brand’s ads appear online, and consistency in implementing their unique safety measures. As part of the launch, Scope3 allows brands to build bespoke and automated standard models, offering enhanced brand protection for advertisers on Meta.

The full list of partners integrating Brand Standards at launch includes Ebiquity, a large digital publisher, all major DSPs and multiple SSPs.

Learn more about the Scope3 Agentic Media Platform or Brand Standards reach out to us directly or using the form below: