Scope3 to launch on Amazon DSP, offering brand standards and universal decisioning capabilities to optimize media outcomes

Scope3 today announced its forthcoming availability on Amazon DSP, timed for Q2 2025, now offering advertisers two new cutting-edge capabilities that empower them to take greater control over their media buying. These capabilities, announced at Scope3’s Landscape conference on March 13, leverage the Scope3 Agentic Media Platform to create custom AI agents aligned to advertisers' specific marketing goals.

The new products, Brand Standards and the Agentic Platform, enable advertisers and their partners to build AI agents that make intuitive buying decisions on their behalf, reimagining the programmatic advertising space. This collaboration is an important step in Scope3's mission to make media more effective, driving safe and sustainable growth for advertisers.

Brand Standards

Amazon DSP customers will be able to deploy bespoke, brand-specific models for media buying, ensuring that brands can maximize reach without compromising on brand safety. Scope3 Brand Standards uses custom-trained models that align with advertisers' values and objectives without the negative side effects of blocking categories and keywords. In addition, Scope3’s deep relationships across the programmatic ecosystem ensure content provenance at every step of the media supply chain. Deployable with Scope3’s Agentic Media Platform, Brand Standards can employ expert agents to provide additional capabilities like campaign governance, data privacy compliance, and media responsibility checks.

Agentic Media Platform

Scope3’s Agentic Media Platform allows advertisers and agencies to build and deploy agentic media products – AI-enabled media products that are efficient and sustainable by design. These agents use proprietary Scope3 datasets to ensure consistency and quality regardless of where and how media is transacted. Amazon DSP is the first DSP to integrate with the Scope3 Agentic Media Platform, helping Amazon’s customers buy quality media at scale.

The agentic platform can also integrate expert agents to provide enhanced capabilities. These agents can bring custom algorithms, data, and policies to help brands and agencies connect their tacit expertise and proprietary data to the entire media ecosystem.

“We all know AI is going to transform advertising. But to do so, it needs to solve real industry problems better than legacy solutions. We saw the opportunity to rethink brand safety and media effectiveness from the ground up. What we’ve built wasn’t possible a year ago, and the ability to deploy it on the Amazon DSP to advertisers and agencies at scale – will have a positive impact across ad buyers, publishers, and media consumers,” said Brian O'Kelley, CEO & Co-founder at Scope3.