Agentic advertising has landed. Here's what we're seeing.
Insights for (and from) the brands choosing the future over the familiar, and the agents working alongside them.
Agentic Advertising Is Showing the Way for AI-Driven Marketing Teams
How leading marketing teams are redesigning work around AI — and why agentic advertising is the clearest early model for what comes next.
What is Agentic Advertising?
Agentic advertising puts AI agents into the ad ecosystem to make real-time decisions for brands, agencies, DSPs, SSPs, and publishers.
Takeaways from egta's 2026 AI Forum: The Agentic Advertising Opportunity for TV and Audio Broadcasters
How TV and audio broadcasters sell to AI buyer agents while keeping control and reaching more demand — five takeaways from egta's 2026 AI Forum.
Agentic Ad Budgets Are Live. Access Them With Your Storefront.
Buyer agents run live agentic advertising campaigns on Scope3 Interchange. Open your agentic storefront so surface owners get discovered and earn.
How Agentic Advertising Changes What Brands Can Buy — and How They Buy It
Agentic advertising lets brands discover and evaluate media in full context — not the flattened version programmatic forces. Here's what that means.
What Does Agent-to-Agent Media Buying Mean for Publishers?
AI agents are already buying media. Here's how publishers unlock the full value of their audiences and inventory in agent-driven workflows.
March 2026
February 2026
- industry
What Is Agent-to-Agent Media Buying?
AI agents are replacing channel-by-channel media buying with portfolio-based coordination. How agent-to-agent media buying works, and why it matters.
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Why AdCP Matters: Creating Interoperability as AI Agents Transform Advertising
AdCP is the open industry standard that lets AI agents discover, negotiate, and transact in advertising — like HTTP for the web, USB for hardware.
January 2026
- company
Building the future: Scope3 elevates engineering and product leadership
Scope3 promotes Emma Mulitz to Head of Engineering and Lillie Ratliff to Head of Product as the company scales its agentic advertising platform.
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CES 2026: Agentic Advertising and Embracing New Capabilities
Notes from CES 2026: agentic advertising is a system-level rebuild, not an efficiency tool — five shifts the industry is making in 2026.
- interchange
How Brand Agents Unlocked 5x More Spend on Brand-Suitable Meta Content for Allagash Brewing & Campfire
Case study: Allagash Brewing and Campfire's brand agent blocked 83% of misaligned content and 5x'd spend on brand-suitable Meta inventory.
- interchange
How brand agents give marketers a competitive edge in crowded seasonal tentpole moments
Discover how brand agents transform seasonal tentpole media planning and buying by replacing generic targeting with brand-specific, AI-driven intelligence.
December 2025
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Architects of Tomorrow: The CMO’s Guide to Leveraging AI in 2026
$20B+ in digital ad spend disappears each year. Christina Cubeta's CMO playbook for using AI to reconnect spend with outcomes in 2026.
- interchange
How Brand Standards Stops Overblocking Without Sacrificing Safety
Keyword-based brand safety blocks millions in quality inventory. Brand Standards uses LLMs to evaluate context, tone, and meaning, not just word lists.
November 2025
- interchange
From Compliance Barrier to Growth Driver: How Brand Agents Unlock Scale for Regulated Advertisers
How regulated advertisers — pharma, financial services — use brand agents to break out of endemic-only buys without relaxing legal safeguards.
- interchange
Stop Paying for Waste, Start Paying for Quality
Stop paying for waste, start funding quality. Scope3 brand agents block MFA and IVT, enforce brand suitability, and optimize for attention.
- interchange
Reclaim the Reach You’ve Been Leaving on the Table
Brand Standards uses LLMs to analyze content contextually — restoring access to premium inventory that legacy keyword filters have been overblocking.
October 2025
- industry
The Rebuild: How Agentic Advertising Will Redefine the Future of Media
The advertising industry is being rebuilt around AI agents that negotiate and optimize autonomously. How AdCP enables it — and where to start.
- interchange
Introducing Brand Agents: Take Control of Every Impression
Introducing brand agents: an always-on AI media buyer that evaluates every impression against your brand's stories, standards, and quality controls.
September 2025
- industry
Agentic AI: Building a better advertising ecosystem
Agentic advertising is transformative for brands — powering efficient campaigns, deeper cultural resonance, and lasting ROI for the whole ecosystem.
- industry
The Business Case for Agentic Advertising
AI agents unlock inventory that used to be off-limits, accelerate campaign goals, and deliver measurable growth for brands and agencies.
- interchange
Why It’s Critical to Master Prompting in the Age of Agentic Advertising
In agentic advertising, your brand agent is only as good as the prompts you write. How effective brand prompts encode values, voice, and edge cases.
August 2025
- company
Tim Collier Named Chief Commercial Officer as Scope3 Accelerates Agentic Advertising Vision
Scope3 has promoted Tim Collier to Chief Commercial Officer as the company accelerates its agentic advertising strategy globally.
- interchange
The Most Important Part of Agentic Advertising: Your Brand Agent
In agentic advertising, a brand agent is an AI system you build and train to represent your brand in every media decision.
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How AI agents work in media buying and programmatic
AI agents are changing how media buying works, making advertising smarter, more sustainable, and more aligned with a brand’s values. Here’s how.
- industry
Why Agentic AI Is the Future of Advertising
Legacy programmatic was built for fewer channels and stable identifiers. Agentic AI replaces it with agents that evaluate each impression in real time.
July 2025
- industry
What makes AI ‘agentic’, and why it matters for the future of advertising
What makes AI 'agentic'? An agent reasons about goals, plans steps, and acts autonomously — and that distinction matters for the future of advertising.
- industry
AI Agents in Media Buying: How Agentic Advertising Solves Performance and Sustainability Challenges
How AI agents in media buying solve the performance and sustainability gap — already deployable on Meta, TTD, Amazon, and Index Exchange.