Tim Collier Named Chief Commercial Officer as Scope3 Accelerates Agentic Advertising Vision

When agents are deployed into the ad ecosystem to make media decisions, the result is agentic advertising — intelligent, autonomous decision-making that transforms how we approach everything from bidding strategies and contextual targeting to performance optimization. This fundamental shift is reshaping advertising for years to come.

That's why we're thrilled to announce that Tim Collier is stepping into the role of Chief Commercial Officer. (Read more about this news featured in ADWEEK )

Tim has been leading our UK and Northern Europe commercial organisation since joining us from Google in 2024, where he established key enterprise partnerships as Head of Data and Technology Partnerships. His experience building strategic relationships positions him perfectly to guide our partners through this industry transformation.

From sustainability foundation to agentic future.

The current ad infrastructure can't support the dynamic, personalized, AI-first online experience that's emerging. Most companies are trying to bolt AI onto existing systems — Scope3 is building something new from the ground up. Our sustainability work taught us how to spot waste throughout the digital media supply chain, from both a carbon and spend perspective. Those same insights now power our agentic advertising solutions, embedding safety, transparency, and sustainability into the AI infrastructure that will not only make advertising more effective, but define the next decade of advertising technology. Brands get more transparency and control, and media companies unlock smarter execution and maximize their ability to monetize.

A commercial strategy for the company we are right now.

To get there, we're deepening relationships with the brands, agencies, publishers, and platforms eager to lead this transformation. These partners are committed to defining what's next in agentic advertising rather than waiting for others to figure it out. We are also continuing to hire across engineering and product to support the innovation required as the industry tests, learns, and scales this technology.

Our agentic platform is already helping brands and their partners deploy consistent strategies across programmatic environments and walled gardens, alike, with agents that understand context, uphold brand values, and make nuanced safety and suitability decisions on behalf of marketers. Results from agency partners like Butler/Till and Draft Digital showcase how Scope3’s approach is not only scalable and easy to implement but also delivers immediate, visible results.

As Tim steps into this expanded role, we're positioned to accelerate those partnerships and continue developing the foundation necessary to define and scale the agentic advertising category.