Turning the Cannes Sustainability Conversation into Action

Building products for a more sustainable advertising ecosystem is at the core of what we do at Scope3, and as our business grows to support the industry’s shift to a more efficient and lower carbon way of working, we try to keep our own carbon footprint in mind.

That’s why we partnered with Carbon Direct to bring to life a program to proactively address the carbon cost of travel to Cannes: ‘Cannes Carbon Compensation.’

Created in 2023 by Scope3, in partnership with Carbon Direct, the program helps to move the focus of the Cannes sustainability conversation from awareness and discussion, to measurement and action.

Available to Scope3 Partners, participants compensate for the carbon impact of their company’s travels to the festival via Scope3’s curated Carbon Removal Project Portfolio with Carbon Direct.

A huge thank you to the partners who joined Scope3 in being “Cannes Carbon Compensated” this year:

• AdForm
• Immediate Media
• InMobi
• Kroger
• Perion - Undertone, Hivestack, and Vidazoo
• Plug Media
• The Atlantic
• TripAdvisor
• Viooh

Not all carbon removal projects are created equal.

First, it starts with accurate measurement of how we traveled to Cannes. To quantify the carbon emissions attributed to our travel, Carbon Direct’s estimation model factored in origin, destination, and seat class. It used this information to estimate emissions from the US or UK to Cannes by air and from Paris or London to Cannes by rail. In alignment with the Greenhouse Gas Protocol, aircraft type was not included in the estimate.

Then the total emissions needed to be compensated for through high-quality carbon removal projects. The specific carbon removal portfolio used for this program was designed to ensure lasting, real-world impact. Each project in our portfolio goes through Carbon Direct’s rigorous scientific review.

Some of the differentiating factors of the Scope3 portfolio include:

• $100 average cost of carbon compensation
• Project diversity
• Fosters inclusion of communities
• Low risk re-releasing carbon
• High performance
• Monitored long-term
• Removes carbon that would not otherwise be removed

Read more about Carbon Direct’s Criteria for High-Quality Carbon Dioxide Removal here.

Want to hear more about Scope3 and how we are working to decarbonize the media and advertising industry? Request a meeting with us at Cannes.