World’s largest brands use Scope3’s Climate Shield to lower campaign emissions

More and more brands are interested in taking the first step towards decarbonizing their advertising activities, and it’s no wonder—a recent report found that online advertising contributes to around 10-20% of the total internet’s energy consumption.

While decarbonization may sound daunting, it is easier than ever to make your digital advertising campaigns more sustainable.

Leading DSPs like The Trade Desk are integrating Scope3’s automated carbon reduction tools in their platforms, making it possible to seamlessly decarbonize ad campaigns while cutting waste and improving performance.

Here’s what you need to know about Scope3’s decarbonization tools available in major DSPs.

What is Climate Shield?

Scope3’s Climate Shield is an automated solution that slashes carbon emissions by dynamically excluding climate risk inventory, including high-emissions and Made-For-Advertising (MFA) sites, and is available in leading buying platforms like The Trade Desk for pre-bid activation.

Because Climate Shield is an automated “always-on" solution, it reduces carbon emissions much more effectively than manually-maintained targeting lists, which can’t keep up with the new climate-risk inventory appearing daily. Climate Shield dynamically identifies and blocks climate-risk inventory as soon as it appears, resulting in lower emissions and better performance for your campaigns.

What results are brands seeing?

One brand recently activated Climate Shield in The Trade Desk for a three-week video campaign, also conducting an A/B test to compare the results to its baseline campaign.

It saw (as measured by Scope3):

• A 25% reduction in gCO₂PM (CO₂ per thousand impressions)
• A 27% reduction in eCPM
• A 3% better video completion rate
• A 29% lower CPCV

Another large brand turned on Climate Shield in its DSP in May of 2024. After just five weeks, it saw an over 50% reduction in gCO₂PM. Compared to a baseline campaign by the same brand, the Climate Shield-enabled campaign produced 26% less gCO₂PM. The brand’s CTRs and viewability rates also climbed since enabling Climate Shield.

Major brands around the world are turning on Scope3’s always-on reduction tools in their DSPs and seeing dramatic results. Turn on Climate Shield today to slash your campaign emissions and use Media Reporting to measure the impact.

To activate Climate Shield on The Trade Desk, ask your account manager or reach out to Scope3 at [email protected].