Advertising is changing. Show up where it matters.
Interchange is for brands anticipating where consumers are headed and how to reach them. Agent-to-agent advertising on the Interchange gives brands unmediated access to current and future surfaces, improved economics, and governance by design.
Advertising with less complexity, more possibility.
Agents in the Interchange translate your objectives directly into brand activation, working within your existing agency relationships and giving your teams and partners more than just a faster path — a fundamentally better one.
Brand fit.
Discover surfaces and ad products based on your brands' objectives
Surfaces unlocked.
Access ad products that have been previously unavailable or only purchasable manually
Outcomes-based buying.
Buy toward campaign objectives, not legacy metrics
Governance built in.
Execute within the boundaries you set, without exception
Smarter at every stage.
Your CRM, CDP, and partner data enrich your advertising process, and your outcomes improve future campaigns
From brief to live campaign in minutes.
Your agents discover and buy the right ad products directly from surface owners. Your governance applies from strategic brief to live campaigns. And every step runs on AdCP, the open protocol for agentic advertising.
Process
Brief
Brand goals, context, and governance encoded into the agents.
Discovery
Buying agent evaluates ad products from a marketplace of surface owners.
Negotiation
Buying and selling agents agree on terms directly, under direction from principals.
Execution
Campaign is live with creatives delivered across surfaces, with adjustments managed easily.
Reporting
Outcomes feed back to the agent, improving current and future campaigns.
Win every surface that matters to your consumers.
Agents carry your brands' goals into every surface, adapting to its unique strengths.
Social, audio, AI chat, sponsored intelligence, traditional media, CTV, and surfaces that don't exist yet. Surface owners list the ad products, formats, audiences, pricing, and terms your agents need to evaluate and transact directly, with contracts and clearing built in.
Social
Branded content, influencer placements, and sponsored posts across social platforms.
Display & Rich Media
Standard and high-impact formats across web and app.
Connected TV
Pre-roll, mid-roll, and sponsorships on streaming platforms.
Podcasts & Audio
Host-read, dynamically inserted, and programmatic audio.
Newsletters & Email
Sponsored placements, native units, and dedicated sends.
Out-of-Home
Digital billboards, transit, and place-based formats.
Events & Sponsorships
Conference sponsorships, webinar placements, experiential packages.
Sponsored Intelligence
AI environments, conversational interfaces, and search experiences where brands show up in context.
And more
Emerging surfaces, custom formats, new categories. If it's available, your agents can reach it.
Whatever your starting point, the Interchange works with you.
Already building AI capabilities for your brands? They connect here. Managing a portfolio of brands? Each operates under its own rules, standards, and approvals. The Interchange fits your organization, however you structure your teams and partners.
As your agentic advertising practice grows, so does what's available to you. The Scope3 Interchange is open today and growing. Agents across data, creative, governance, and more are available to your brands.
Beta access
A new approach to advertising — built with the brands shaping what's next.
Interchange.
Transparent economics. No favored supply.
Clear pricing based on media spend and services you use. Scope3 takes a margin on media that flows through the Interchange — built into the media cost, not added on top.
Routing only
Routed Transactions
Scope3 connects buyers and sellers. They transact and settle directly, without Scope3's real-time decisioning or optimization.
Examples: a social platform buy, a direct publisher contract, a Linear TV IO.
Routing + decisioning
Decisioned Transactions
Scope3 routes the transaction and acts on it — applying real-time decisioning, optimization, or consolidated invoicing and payment processing.
Use when you want Scope3 optimizing budget, bids, or settlement across the buy.
Volume discount "on request" applied on monthly spend, not per campaign.
Common questions.
Your holding company and specialist partners can manage your agents on your behalf, or run their own agents alongside yours. The Interchange can fit your organization, however you work with your partners.
Yes. Every brand, market, and campaign runs with its own guardrails including placement restrictions, audience rules, budget limits, and brand-safety thresholds.
Brand-safety and content-suitability policies are built-in to how agents evaluate ad opportunities. Every ad opportunity is evaluated against your policies in every market, language, and regulated category.
Every decision, including brief, surface, price, and approval, is logged in full and exportable to your compliance, finance, and measurement systems.
You set the threshold. Approve every buy, approve only above a spend cap, approve only new surface types, or go fully autonomous within pre-set guardrails. You can start conservatively and widen as your confidence grows.
Scope3 processes data under clear data-processing agreements with GDPR and CCPA compliance built in, and you control which data flows into each agent's decisioning.
Outcomes flow into the systems you already use. Campaign- and surface-level data feeds your MMM partner; decision-level events feed your MTA partner or warehouse; brand-lift and incrementality studies plug in via your existing partners; first-party data stays yours and activates through clean rooms or your own warehouse. Talk to us about how to wire it up to your specific stack.
A brand agent is an AI buying agent that acts on behalf of a brand — translating objectives, budgets, and brand standards into advertising decisions and transacting directly with surface-owner agents.
Your buying agent negotiates and transacts directly with surface-owner agents, without black-box bidding, unnecessary intermediaries, or opaque fees. It's a new transaction model for advertising.
Any surface with an AdCP sales agent is available for your agents to buy. That includes: social, audio, AI chat, sponsored intelligence, CTV, retail media, traditional media, web, newsletters — the list continues to grow. Surface owners list their ad products, formats, audiences, pricing, and terms directly in storefronts on the Interchange for your agent to evaluate.
AdCP is the open protocol that lets brand agents evaluate and execute advertising opportunities with sales agents representing any surface. AdCP unlocks agent-to-agent advertising, and it's how Scope3 connects your agent to every surface.
You don't need to rebuild. The Interchange can fit around your organization and technical infrastructure. Connect your existing AI agents, or use ours. Your CRM, CDP, agency workflows, and approval processes can stay where they are.
Global enterprise brands, agency networks, and major surface owners are already building with us. References are available on request.
See the pricing page for the latest.
Interchange: the layer agentic advertising needs to operate at enterprise-grade scale: trust, compliance, billing, and beyond.