April 24, 2024
Exploring the Impact of Problematic PlacementsThis analysis explores the nature of problematic placements, how they compare to other forms of ad waste and why leveraging placement-level data is a must for marketers.
December 19, 2023
The State of Sustainable Advertising: December 2023This end-of-year report offers an updated view into where emissions in the digital advertising supply chain exist and how the industry’s carbon footprint continues to evolve. It includes emissions data for an expanded list of countries to provide a comprehensive picture of how carbon output differs across the globe.
July 24, 2023
The State of Sustainable Advertising: Q2 2023This quarter’s report provides updated industry benchmarks and a more comprehensive estimate of digital ad emissions. 
May 5, 2023
Empowering digital advertising by aligning attention metrics with carbon emissionsThe ultimate goal for an advertiser is to get as many eyeballs on their ads as possible with performance topping the list of KPIs. However, with the wider industry coming face to face with its carbon footprint reality, additional priorities have since been thrown into the mix.
March 29, 2023
How do your ad campaign’s carbon emissions stack up?Last year the industry got its hands on the first ever data set to shed insight into a major cause of waste within the digital ad ecosystem… and the hidden cost of it.