We recently sat down with the team leading the development of the GARM sustainability framework to hear how its being applied in the real world and where it will go next. The lively discussion at Cannes looked at the inclusive process that brought more than one hundred industry representatives together to create the framework’s flexible and modular first version. 

An Inside Look at Advertising’s New Sustainability Standards


The groundswell is here, and we’re recording it.

Our [new podcast mini series](https://open.spotify.com/show/0BUObtwehox4CpYSzCHu0j) features advertising visionaries driving change through innovation and a sharp focus on efficiency. Each episode provides a glimpse into the sustainability conversations happening at some of the biggest digital media companies around the world.

You’ll learn how digital advertising is being reinvented to deliver high performance without the carbon cost, as we talk about the actions being taken to improve our technology, measurement standards, personal actions and industry practices.

In this first set of episodes hear from leaders at Snap, Yahoo!, Kroger Precision Marketing, GARM and Ad Net Zero for more on how they're turning sustainability talk into action.

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This podcast mini series features advertising visionaries driving change across both of these factors. Each episode provides a glimpse into the sustainability conversations happening at some of the biggest digital media companies around the world. 

Conversations on Sustainability


GARM, with the support of WFA and Ad Net Zero, just released the first emissions measurement framework for the advertising industry. There are a lot of reasons why we’re excited about it at Scope3, and we think you should be, too.

While this is just the first evolution of the framework, it’s a giant step in the right direction and it puts the industry on a path toward achieving the universal measurement standards required to decarbonize.

Last week we held a Scope3 partner exclusive webinar to provide helpful context around what to expect from industry standards, including: what they’ll do for the industry and how we address carbon, what the framework looks like in the short term and what’s coming later, and finally, how Scope3 fits in and what we’re doing to support our partners.

With the official launch of the GARM framework earlier today in Cannes, we’ve decided to share a recording of that webinar as a reference guide for the wider industry to get up to speed on the most important components to consider.

Watch the recording now (and see below for helpful timestamps):

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Use these timestamps to find exactly what you’re most interested in learning about:

- 1:00 — A guide to industry frameworks
- 15:12 — What is the GARM framework
- 19:03 — What is coming and when
- 29:30 — What the GARM standards mean for the industry and Scope3
- 36:32 — How Scope3 is here to support you

Please reach out to Scope3 using this form at the bottom of [this](https://scope3.com/home) page if you’d like to talk more about how we can support you as the industry begins to adopt the GARM standards.


With the official launch of the GARM framework earlier today in Cannes, this webinar can be used as a reference for the wider industry to get up to speed on preparing for the standard.