
Season 3 of the [*Sustainable Growth*](https://podcasts.apple.com/us/podcast/conversations-on-sustainability/id1754421124) podcast brought together leaders across media, advertising, tech, and sustainability to explore how climate-aligned innovation is reshaping business as usual in media. 

From retail and insurance to platforms and publishers, our guests shared candid, tactical insights on what it takes to drive sustainable growth today — and why urgency, collaboration, and AI are all part of the story.

**Featured guests this season included:**

- Marine Gissy, Global Media Lead, AXA
- Martin Powell, Group Sustainability Director, AXA
- Lori Goode, CMO, Index Exchange
- Gina Whelehan, Group Director of Strategy and Partnerships, Butler/Till
- Ian Gill, Global Head of Sustainability, TikTok
- Christine Foster, SVP of Commercial Strategy and Operations, Kroger Precision Marketing
- Agata Frank, Global Category Manager Media, Beiersdorf
- Stephanie Scheller, Managing Partner Sustainable Solutions - EMEA, OMG
- Ken Blom, Chief Business Officer, BuzzFeed
- Ruben Schreurs, Group CEO, Ebiquity

**Three themes stood out across these conversations:**

1. **Operationalizing sustainability across the business**
    
    Whether it was AXA linking media to its climate strategy or Index Exchange rethinking supply path optimization, our guests made it clear that sustainability is moving beyond the CSR team. It’s becoming a lens for how decisions get made, from media buying to partner selection to creative production. As **Christine Foster of KPM** shared, performance and sustainability aren’t in conflict; they reinforce each other when supported by the right infrastructure and incentives.
    
2. **AI as a force multiplier — with the right guardrails**
    
    AI came up in nearly every conversation, both as a driver of efficiency and a source of risk. **Gina Whelehan** discussed how Butler/Till is using Scope3’s Brand Standards to reduce manual lift and improve media outcomes. **Ruben Schreurs** **of Ebiquity** emphasized the importance of embedding governance and measurement into any AI rollout. And **TikTok’s Ian Gill** pointed out that AI use shapes platform culture, content, and influence at scale.
    
3. **Redefining what good looks like in media**
    
    This season also tackled how brands and publishers are rewriting the rules around media quality, suitability, and monetization. **BuzzFeed’s Ken Blom** explained how technology and transparency are enabling smarter, more direct brand-publisher alignment. **Beiersdorf and OMG** showed how collaboration across the buy side can unlock measurable progress. Across the board, leaders are looking beyond vanity metrics to create visible, durable impact.
    

Sustainable growth is a mindset shift taking hold across the industry, and a core motivator at Scope3. The marketers, platforms, agencies, and publishers who joined us this season are proving that progress is possible when we prioritize outcomes, innovation, and sustainability in equal measure.

Catch up on every episode of Season 3 of *Sustainable Growth* now wherever you get your podcasts.

Season 3 of the Sustainable Growth podcast brought together leaders across media, advertising, tech, and sustainability to explore how climate-aligned innovation is reshaping business as usual in media. 

From AXA to TikTok: How Media Leaders Are Bringing Sustainable Growth to Their Work


Hosted by Tim Castle, head of SEA at Scope3, this *Sustainable Growth Series* features candid conversations with digital leaders from major brands and agencies across SEA, exploring the question: Is sustainability important in Asia? 

Executives from companies like HP, Omnicom Media Group, Arçelik Hitachi, and H Plus share how they’re turning sustainability commitments into action, from carbon measurement in media buying to building greener supply paths and innovating with agentic AI. 

If you want to understand how sustainability is reshaping media strategy in one of the world’s fastest-growing regions, this series is your front-row seat.

Find the full series episode list below an listen in on your favorite podcast streaming app.

**S2 E1: Making sustainability measurable: A Conversation with HP's Brian Gabriel del Val**

HP's Brian Gabriel del Val shares how sustainability is reshaping media strategy across Japan and Oceania. From measuring carbon emissions in media buys to balancing efficiency with impact, Brian explains why greener media is becoming a business imperative in SEA. Listen on [Apple](https://podcasts.apple.com/us/podcast/making-sustainability-measurable-a-conversation-with/id1754421124?i=1000708391826) or [Spotify](https://open.spotify.com/episode/6FoP5fg3bW3MtBMhMwmNjX). 

**S2 E2: Pioneering carbon accountability in SEA Media: A conversation with Joe Nguyen from H+**

Joe Nguyen, Senior Strategic Advisor at H+ (Hakuhodo/HDY One), explains how sustainable media is taking hold across SEA. He shares stories from his 30-year journey in ad tech, his role in bringing the first Tesla to Singapore, and why he believes smarter measurement and carbon accountability are key to sustainable growth in media. Listen on [Apple](https://podcasts.apple.com/us/podcast/pioneering-carbon-accountability-in-sea-media-a/id1754421124?i=1000708395981) or [Spotify](https://open.spotify.com/episode/1hkQmhdouw6UyOZSpThWoj?si=ZWspsenhQR2Ga2GBhmP1RQ).

**S2 E3: How smarter media buying drives down carbon emissions: A conversation with Amy Cherry**

Amy Cherry, Impact-Driven Digital Marketer, shares how sustainable media buying can cut carbon emissions while driving business outcomes. From reducing emissions by 27% in a single campaign to lowering CPL by 79%, Amy explains how smarter media strategies are reshaping how brands approach digital advertising. Listen on [Apple](https://podcasts.apple.com/us/podcast/how-smarter-media-buying-drives-down-carbon-emissions/id1754421124?i=1000708395895) or [Spotify](https://open.spotify.com/episode/7DjziCncy08Cyglq1hjDzV?si=WeceBaEQRAScx-0Ajk1Zpg).

**S2 E4: Blending tradition and innovation: A conversation with Arçelik Hitachi’s Melis Erdinç** 

Melis Erdinç, Head of Digital Marketing at Arçelik Hitachi, shares how sustainability is becoming a strategic priority across SEA. From sustainable content creation to green cloud computing, Melis explains how Arçelik Hitachi is blending tradition with innovation to drive greener digital practices. Listen on [Apple](https://podcasts.apple.com/us/podcast/blending-tradition-and-innovation-a/id1754421124?i=1000708395982) or [Spotify](https://open.spotify.com/episode/4atKR9R98UuzB4xAj7RLze?si=hIjVx10bQPWPBrfLAenLnw). 

**S2 E5: Scaling sustainability across SEA: A conversation with Bharat Khatri**

Bharat Khatri, Chief Digital Officer at Omnicom Media Group APAC, shares how OMG is integrating sustainability into every stage of media planning and buying. From building carbon calculators to reducing emissions across supply paths, Bharat explains how smarter media strategies are reshaping digital advertising across the region. Listen on [Apple](https://podcasts.apple.com/us/podcast/scaling-sustainability-across-sea-a-conversation/id1754421124?i=1000708395866) or [Spotify](https://open.spotify.com/episode/1WOyp8Zd0UWIn9jKsdEtIK?si=992afbd201ff4ca2).

Hosted by Tim Castle, head of SEA at Scope3, this *Sustainable Growth Series* features candid conversations with digital leaders from major brands and agencies across SEA, exploring the question: Is sustainability important in Asia? 