Frequently asked questions.

Agentic advertising is a model where AI agents act on behalf of brands, surface owners, and service providers. A buying agent carries a brand's objectives, standards, and budget. Sales agents represent what surface owners and service providers offer: surfaces, audience data, creative services, governance, and the formats and pricing each is willing to transact on. Agents transact directly across every surface: social, audio, AI assistants, sponsored intelligence, CTV, retail media, traditional media, out-of-home, and surfaces that have not been built yet.

Agentic media is the broader category of media bought with the help of AI agents. It covers two paths: agent-to-agent advertising, where buying, selling, and other agents transact directly through an open protocol; and existing programmatic stacks with agents bolted on top. Scope3 is built on the perspective that agent-to-agent is the way the market is headed: a faster, more transparent, more flexible foundation for advertising.

Yes. Agentic advertising and agentic marketing are used interchangeably to describe the same model: AI agents transacting on behalf of brands, surface owners, and service providers across every surface where consumers are.

Agentic AI in advertising means AI agents that reason about goals, plan steps, and act on behalf of a principal (a brand, a surface owner, or a service provider). The agent translates that principal's intent into discovery, negotiation, and transaction across surfaces, with governance enforced on every decision.

Agentic commerce is the broader pattern of AI agents transacting on behalf of consumers and merchants inside AI assistants and agentic experiences. Sponsored Intelligence is the advertising counterpart: how brands participate in those same surfaces.

A buying agent is an AI buyer that acts on behalf of a brand. It translates objectives, budgets, and brand standards into decisions, and negotiates with every kind of agent the Interchange surfaces: selling, signals, creative, governance, and more. The brand stays in command of the strategy and standards the agent operates under.

A sales agent (also called a selling agent) represents a surface owner or service provider: a streaming service, a news site, an AI assistant, a retailer, an out-of-home network, or a creative, signals, or governance provider. It exposes the advertising opportunities, services, formats, audiences, pricing, and terms the principal is willing to transact on, and negotiates directly with buying agents and other agents that come asking.

Agent-to-agent advertising is the transaction model behind agentic advertising. Buying agents, sales agents, and other specialized agents (signals, creative, governance, and more) communicate directly to discover advertising opportunities and services, negotiate terms, execute the buy, and report outcomes. Every step happens between the principals' agents.

Several types of agents operate today. A buying agent acts on behalf of a brand. A sales agent (also called a seller or selling agent) acts on behalf of a surface owner. Beyond the two principals, specialized agents extend the taxonomy: signals agents expose audience data and segments for buying agents to use in decisioning; creative agents produce and adapt creative assets to each surface’s formats and specifications; governance agents enforce brand suitability, content standards, and campaign policies. More agent types are emerging. Any agent that helps brands, surface owners, and service providers run agentic advertising can connect through AdCP.

Any surface a sales agent represents: social, audio, AI chat and assistants, sponsored intelligence, CTV, retail media, traditional media, out-of-home, events and sponsorships, and surfaces that have not been built yet. AdCP also connects agents bringing creative, signals, and governance services, not only surface owners. Every new participant that adopts AdCP becomes reachable to every buying agent that speaks AdCP.

Sponsored Intelligence is the economic model for advertising inside AI-native surfaces: assistants, copilots, and agentic experiences where consumers research and decide. Brands participate in the same reasoning context as the AI’s response, matched to explicit intent in real time. AdCP 3.0 formalizes Sponsored Intelligence as a named media surface with standards for session management, capability negotiation, brand safety, disclosure, and commerce handoff.

Governance is structural. The brand defines the boundaries every agent operates within and the approval thresholds that trigger human review, per brand, per market, per surface, per spend tier. The level of automation is a brand decision: observation mode, guided mode, or autonomous within authorized boundaries. Switch modes at any time, for any brand or market.

Agencies still matter. A holding company or specialist partner can operate Scope3 on the brand's behalf, or run their own agents alongside the brand's. Scope3 fits into the agency relationships around it.

AdCP, the Advertising Context Protocol, is an open standard that lets any agent transact with any other, no matter what each one does. It defines how advertising opportunities, signals, creative, governance, formats, audiences, pricing, and terms are exchanged. AdCP is published openly at agenticadvertising.org and is not proprietary to any vendor. Scope3 is a founding contributor and built entirely on AdCP.

Without a shared protocol, every ad platform would require its own agent integration, recreating the fragmentation problem that programmatic advertising was supposed to solve. AdCP ensures interoperability so buyer agents can work with any seller, and sellers can work with any buyer.

To connect to the Scope3 Interchange, you need an agent, which you can build yourself, via a partner, or with Scope3's help. Once your agent is live, creating your storefront on the Scope3 Interchange is natively AdCP-compliant. No separate protocol integration required.

Your holding company and specialist partners can manage your agents on your behalf, or run their own agents alongside yours. The Interchange can fit your organization, however you work with your partners.

Yes. Every brand, market, and campaign runs with its own guardrails including placement restrictions, audience rules, budget limits, and brand-safety thresholds.

Brand standards, suitability rules, audience guardrails, budget caps, and brand-safety thresholds are set by the brand and enforced by the buying agent on every transaction before it executes, in every market, every language, and every regulated category. Every decision is logged in full and exportable to compliance, finance, and measurement systems.

You do. You define the boundaries agents operate within and the approval thresholds that trigger human review — per brand, per market, per surface, per spend tier. Nothing executes outside those boundaries.

Every decision, including brief, surface, price, and approval, is logged in full and exportable to your compliance, finance, and measurement systems.

You set the threshold. Approve every buy, approve only above a spend cap, approve only new surface types, or go fully autonomous within pre-set guardrails. You can start conservatively and widen as your confidence grows.

Scope3 processes data under clear data-processing agreements with GDPR and CCPA compliance built in, and you control which data flows into each agent's decisioning.

Outcomes flow into the systems you already use. Campaign- and surface-level data feeds your MMM partner; decision-level events feed your MTA partner or warehouse; brand-lift and incrementality studies plug in via your existing partners; first-party data stays yours and activates through clean rooms or your own warehouse. Talk to us about how to wire it up to your specific stack.

A brand agent is an AI buying agent that acts on behalf of a brand — translating objectives, budgets, and brand standards into advertising decisions and transacting directly with surface-owner agents.

Your buying agent negotiates and transacts directly with surface-owner agents, without black-box bidding, unnecessary intermediaries, or opaque fees. It's a new transaction model for advertising.

Any surface with an AdCP sales agent is available for your agents to buy. That includes: social, audio, AI chat, sponsored intelligence, CTV, retail media, traditional media, web, newsletters — the list continues to grow. Surface owners list their ad products, formats, audiences, pricing, and terms directly in storefronts on the Interchange for your agent to evaluate.

Either. Brands with existing AI infrastructure connect their own agents through AdCP. Brands without one can use agents built on Scope3. The brand stays in command of the objectives, governance, and standards the agent operates under either way.

You don't need to rebuild. The Interchange can fit around your organization and technical infrastructure. Connect your existing AI agents, or use ours. Your CRM, CDP, agency workflows, and approval processes can stay where they are.

Global enterprise brands, agency networks, and major surface owners are already building with us. References are available on request.

An agentic storefront is a structured, agent-facing representation of everything you offer that enables buyer agents to connect with you and your agent directly through the Scope3 Interchange. It includes your inventory, packages, audience data, creative specs and services, pricing rules, and anything else you offer.

Seller agents, signals agents, creative agents, and governance agents are all supported today, with more agent types coming soon. If your agent helps brands run agentic advertising across surfaces, it belongs on the Interchange.

Any service that helps brands run agentic advertising across surfaces. Today that includes media inventory, audience data and signals, creative production, and brand governance — all offered through your agent on the Interchange. If you can describe it and price it, your agent can represent it and connect with brands.

Anything you sell. Display, CTV, podcasts, newsletters, out-of-home, events, sponsorships, data products, custom bundles, and more. If you can describe it and price it, buyer agents can discover and buy it through your storefront.

Yes. Your storefront can merchandise, sell, and scale anything you offer, from host-read podcast sponsorships and newsletter placements to event packages and custom bundles. Non-programmatic inventory is fully supported on the Scope3 Interchange.

With your storefront, you define packages, set floor prices, and implement key guardrails, including the ability to review and approve every deal opportunity at your discretion. Agents only view, manage, and execute what you've authorized.

Your agentic storefront is a new, additive revenue channel that complements and expands your existing business. Through the Interchange, you and your agents get direct access to buyer agents investing real marketing budgets, representing incremental demand and new pools of spend that don't displace what you already have.

You choose. Bring your own agreements with buyers and manage billing directly, or let Scope3 handle consolidated billing and invoicing on your behalf. You select your preference during sign-up and can update it at any time.

Yes. Brands and agencies are already running campaigns through buyer agents today with real budgets. Surface owners and other service providers without a storefront are not yet visible to these buyers.

Buyer agents see the full picture of what you offer, structured and expressed exactly as you define it. This includes your properties and formats, audience profiles, rate cards, availability windows, creative specs, and brand positioning. Through your storefront, your agents can represent your offering with the depth and context that reflects its true value, rather than flattened into a generic impression.

Scope3 takes a transparent margin on media that flows through the platform, built into media cost rather than added on top. Routed transactions are 4%; decisioned transactions are 8%. Volume discounts apply on monthly spend.

Two buckets. Routed Transactions (4%) — Scope3 connects buyers and sellers; they transact and settle directly, without Scope3 real-time decisioning or optimization. Examples: a social platform buy, a direct publisher contract, a Linear TV IO. Decisioned Transactions (8%) — Scope3 routes the transaction and acts on it, applying real-time decisioning, optimization, or consolidated invoicing and payment processing.

No. Scope3 uses transparent pricing with no platform fees. You pay for media and the services you use. The Scope3 margin is built into the media cost — not added on top as a separate platform fee.

Optional add-ons priced separately: creative (generative creative from your product feed, bring-your-own model API key or Scope3 marks up generation), brand standards & governance (percentage of media based on verification sampling), data hosting (per record for first-party audience data), and payment processing (Stripe fees ~0.8% paid by seller).

Brands and agencies can join the preview to start running buying agents on the Scope3 Interchange. Surface owners and service providers can open a storefront so buying agents can find their advertising opportunities. Either way, the team will walk through onboarding at your scale.

Claude (Desktop, Claude.ai, and Claude Code) and ChatGPT (Team or Enterprise) are available now. Microsoft Copilot support is coming soon via the Scope3 MCP plugin.

The Interchange beta is at capacity. Sign up to join the waitlist and we will be back to you with credentials as capacity opens.