Accurate and seamless carbon emissions reporting now available through IAS

In order to fulfill our mission to rapidly decarbonize media and advertising, we need to make it incredibly easy for all brands to have measurement data at their fingertips. We’re excited to collaborate with IAS and enable the 2100+ advertisers that use IAS with the data they need to understand and act upon to reduce their carbon footprint.

With Scope3 data soon to be made directly available in IAS, more marketers across the globe will be able to leverage carbon emissions data to track and understand progress in reducing their carbon footprint as they begin to deploy decarbonization solutions and optimize campaigns to meet sustainability goals.

IAS has long been a leader in improving the quality of digital advertising and they’ve continued to reinforce that leadership position by championing for the growing sustainable advertising movement.

Marketers using IAS will receive end-to-end carbon emissions measurement alongside a host of other media quality metrics, carbon emissions reporting down to the placement level across display and video campaigns, as well as daily reporting in IAS Signal.

Want to learn more? Reach out to an IAS representative today.