Brand Stories is a new brand agent capability that drives measurable brand lift by placing your ads alongside content that deepens audience connection. You define the narratives and audience motivations your brand agent should prioritize, giving you control over how your campaigns connect with culture and context. When we introduced brand agents, we described them as your always-on media buyer—an AI you control and configure with your brand's strategy, standards, and values to evaluate every impression. Brand Stories adds a key layer of control, translating brand strategy into brand lift.
Available within Scope3's Agentic Advertising Platform, Brand Stories works alongside Brand Standards and media quality controls to translate your brand's strategy into transparent, measurable decisions that move brand perception metrics.
As Alex Siddall, Chief Strategy Officer at OMG Connect, puts it: "Brand Stories gives us the mechanics to curate inventory at the speed of culture itself."
Brand Stories is one of three core configuration layers in your brand agent. It translates your brand's narratives, audience motivations, and voice into media-buying decisions that drive brand lift across the open web.
This capability complements your Brand Standards and media quality controls, introducing new flexibility for content-based targeting. It enables you to capture:
Your brand agent will evolve alongside your campaigns, your audience, and the culture around them. Marketers have long struggled to balance reach with relevance. Brand Stories solves this by grounding media buying in contexts that actually move brand perception. The result: campaigns that deliver both scale and brand lift.
Building your brand's stories on Scope3's Agentic Advertising Platform is faster than ever. With our new Story Builder feature, simply upload your existing marketing assets—like media briefs, campaign plans, or brand guidelines—and let the model generate tailored Brand Stories prompt options. Story Builder analyzes your documents and produces ready-to-use prompts that capture your brand narrative, audience motivations, and strategic priorities, all calibrated to contexts that drive brand lift.
Prefer to craft your prompt from scratch? You can still build manually using our prompting environment. Write your brand story, calibrate it against sample content (including news, articles, and web pages), and deploy it within your brand agent.
Whether you use Story Builder or write your own prompt, a winning Brand Stories prompt consists of five key ingredients that work together to drive brand lift:
Every advertiser approaches Brand Stories differently based on their unique objectives. Whether you want to improve brand favorability, increase consideration, or shift perception on specific attributes, the prompting environment gives you the flexibility to decide what matters most.
While each brand applies Brand Stories differently, all benefit from a shared outcome: smarter media buying that reflects their strategy more authentically.
Ready to drive brand lift through smarter targeting? Brand Stories is live today within Scope3's Agentic Advertising Platform, the industry's first system for agentic media buying. You can log in now to configure stories for your brand agent, test it against live content, and activate across your preferred DSPs and SSPs.
If you'd like support with any of these steps, reach out to the Scope3 team to help design, refine, and launch your first Brand Story.
Scope3 makes media more effective, driving safe and sustainable growth. Our trusted activation and measurement products open up new growth opportunities through better media quality, eliminated waste, improved brand safety and sustainability. Hundreds of the world's top brands and agencies partner with us to maximize the impact of their digital media investments. Scope3 boasts a global team distributed across North America, Europe, and APAC.
Learn more at scope3.com.