Scope3 Appoints Paul-Antoine Strullu as Head of EMEA to support continued momentum in the region

31 July 2023 — PARIS — Scope3, the source of truth for advertising supply chain emissions data, has appointed Paul-Antoine Strullu as Head of EMEA to expand its European presence and strengthen adoption of its solutions to drive systemic carbon reduction in digital advertising — an industry that generates millions of metric tons of carbon emissions annually.

Based in Paris, Paul-Antoine joins the global organisation to lead market development and business operations across all of Europe.

“Europe is leading global conversations around sustainability, evolving business practices and government regulations to create a decarbonised economy, and the ad industry here is no different,” said Anne Coghlan, COO and Co-Founder, Scope3. “Since launching Scope3, we’ve been working alongside IAB Europe, SRI, Ad Net Zero and others in EMEA who have been at the forefront of this issue, jointly paving the way for the ad industry to be more sustainable.”

Anne continued, “Having Paul-Antoine at the helm in EMEA will accelerate progress both in the work we’re doing at Scope3 to provide measurement and reduction solutions to marketers, and also industry-wide as we collaborate to establish the framework needed to make sustainable advertising standard practice for everyone.”

A recognised technology leader, Paul-Antoine brings a solution-minded perspective to this role, drawing from experiences in aerospace and designing complex software solutions. He was instrumental in developing and building the AppNexus (now Xandr) ecosystem across Europe and his efforts played a crucial role in the company's acquisition by AT&T and later by Microsoft, where he assumed a general management role for international markets.

“I understand first-hand the challenges the ad ecosystem is facing, which is why I whole-heartedly align with Scope3’s mission,” said Paul-Antoine Strullu, Head of EMEA, Scope3. “We often ask ourselves what we can do personally to fight climate change, but don’t consider our professional impact. Scope3 is building a better, more sustainable internet experience, and that’s what attracted me to the role. I’m excited to become part of this movement.”

Paul-Antoine is the latest hire in EMEA for Scope3’s global team. Earlier this year the company announced that revenue tripled in 2023 while its client base grew 70%. Scope3 works across the ad ecosystem, helping brands, agencies, publishers and tech providers worldwide measure and reduce their carbon emissions.