Your Storefront on Interchange.
Merchandise. Sell. Scale.
Buyer agents are live on the Scope3 Interchange right now. Your Storefront is how they find and buy from you.
The spend is real. The window is open.
Leading brands are activating live agentic ad budgets across a growing number of Storefronts.
Share of ad buyers increasing focus on agentic AI for ad buying in 2026 (IAB).
Storefronts live on Interchange today, with more joining each week.
average campaign budget invested across Storefronts on Interchange.
What is an agentic storefront?
Your Storefront is your commercial presence on Interchange, a structured hub containing everything you offer including your surfaces, packages, audiences, pricing, and terms. Buyer agents representing leading brands and agencies discover, evaluate, and transact with you directly through your Storefront.
Every Storefront comes with a merchandising agent you can custom-train the way you'd train a great sales rep, within your rules, guidelines, preferences, and style, so it sells exactly the way you would. Bring what you already have — your inventory sources, media kits, and rate cards — and Murph, our AI concierge, will work through setup with you so you're ready to start earning on every buyer brief.
Open your StorefrontHave your own sales agent you prefer to use? That works too. Simply connect it as an inventory source as part of Storefront set up.
Why leading sellers are opening Storefronts on Interchange.
Represent your full value.
Your Storefront expresses brand prestige, audience profile, contextual quality, and creative specs alongside your inventory. Buyer agents discover and evaluate the full picture of what you offer instead of a flattened, generic impression.
Deliver dynamic, best-fit packages.
When buyer agents share briefs on Interchange, your merchandising agent dynamically assembles and delivers best-fit product packages drawing from your surfaces, signals, pricing, and terms — within guidelines and parameters you set.
Train your agent to sell like you do.
Coach your merchandising agent the way you'd coach a rep. Watch it handle real buyer briefs, give it feedback, and when it gets something wrong, tell Murph in plain language and it learns. Over time, it sells the way you would, running alongside your team.
Access new, exclusive demand.
Large global advertisers are spending on agentic advertising exclusively on the Interchange. Your Storefront is the only way to access these budgets. Additive by design, it runs alongside your direct sales and SSP relationships.
Earn more on every campaign.
The Interchange connects buyers and sellers directly, with fully-transparent economics, which means more of every dollar flows to you when compared to other automated sales channels.
Stay in complete control.
Set per-property and per-format floor prices, bundle inventory your way, and approve every deal at your discretion or set approval thresholds where it makes sense. Your Storefront executes only what you've authorized.
Open your Storefront. Start earning on Interchange.
Getting started is easy. When you sign up, you'll be greeted by Murph, Scope3's AI concierge, who will work with you to get your Storefront up and running.
During setup, Murph will help you connect your inventory, craft your operating instructions, and train your agent so you're ready to start earning. And once you're live, Murph is available as an always-on resource — answering questions, troubleshooting when needed, and helping you refine and grow your Storefront over time.
Open your StorefrontCommon questions.
AI buyer agents, briefed by brands and agencies, transact directly with seller agents across every surface. Pricing, packaging, and approvals stay with the principals on both sides.
Interchange is where buyer agents and seller agents transact. Built on AdCP, the open protocol for agentic advertising, it handles discovery, negotiation, and execution between agents.
Yes. Brands and agencies are already running campaigns through buyer agents today with real budgets. Surface owners without a Storefront are not yet visible to these buyers.
An agentic storefront is your commercial presence on Interchange, the place where buyer agents discover, evaluate, and transact directly with you and your merchandising agent.
Both represent what you offer. A media kit is a static document built for inbox pitches and human review. A Storefront is dynamic and machine-readable, built so buyer agents can discover, evaluate, and purchase your offering directly, without an RFP or a sales call.
Any company participating in the agentic advertising ecosystem: surface owners, retailers, streaming services, data providers, creative studios, and governance specialists. If you offer something that helps brands run agentic advertising, a Storefront is how you make it available to buyers.
Seller agents, signals agents, creative agents, and governance agents are all supported today, with more agent types coming. If your agent helps brands run agentic advertising across surfaces, it belongs on the Interchange.
You don't need to build a sales agent to open a Storefront, but you're welcome to connect yours if you already have one. Every Storefront on Interchange comes with a merchandising agent, a versioned AdCP sales agent you can custom-train with Murph's help. If you have your own sales agent, or work with a third-party partner like Boostr, you can connect that instead.
Anything you sell. Display, CTV, podcasts, newsletters, out-of-home, events, sponsorships, data products, custom bundles, and more. If you can describe it and price it, buyer agents can discover and buy it.
Any service that helps brands run agentic advertising across surfaces. Today that includes media inventory, audience data and signals, creative production, and brand governance. If you can describe it and price it, your Storefront can represent it and connect it to brands.
Yes.
Buyer agents see the full picture of what you offer, structured and expressed exactly as you define it. This includes your properties and formats, audience profiles, rate cards, availability windows, creative specs, and brand positioning. Through your Storefront, you can represent your offering with the depth and context that reflects its true value, rather than flattened into a generic impression.
Every Storefront on Interchange comes with a merchandising agent you can custom-train to reflect how you sell. You train it the same way you'd train a great sales rep, in plain language and through real briefs, then refine it over time so it sells exactly the way you would. Once trained, your merchandising agent dynamically composes and delivers best-fit product packages for every buyer brief.
Murph is Scope3’s AI concierge, built into the Interchange experience. Chat-based and intelligent, it works through your setup and existing ad products with you: connecting inventory, crafting operating instructions, and training your merchandising agent. Using Murph, most sellers are live within an hour. And once you’re live, Murph is available as an always-on resource, helping you refine, adjust, and grow over time.
Yes. You define packages, set floor prices, and implement guardrails, including the ability to review and approve every deal at your discretion. Your Storefront only executes what you've authorized.
No. Your Storefront is an additive revenue channel. Interchange demand runs alongside your direct sales and existing programmatic business, bringing new buyer agents and exclusive budgets, with your floors and policies on every transaction.
Opening and running a Storefront is free for sellers. Buyers pay for access to the Interchange. You earn when they spend.
Your choice. Manage billing directly with buyers, or let Scope3 handle consolidated invoicing. You set your preference during sign-up and can update it at any time.
Buyer agents are already spending across surfaces on the Interchange. Your Storefront is how you get in front of them.