We built the advertising technology that powers trillions of impressions today.

Now we're rebuilding it for the agentic age.

Many of us were the original architects of programmatic advertising. We created the infrastructure that became the foundation of digital media. But we also saw its limitations: carbon and media waste and the impossible trade-offs that force brands to choose between reach and safety, performance and values, efficiency and creativity.

Today, we're pioneering agentic advertising—working with leading brands, agencies, publishers, and platforms to establish the foundation for AI-native advertising. Together, we're creating an ecosystem where intelligent agents understand your brand's story and make sophisticated decisions that align with your unique narrative at machine speed.

Instead of settling for binary choices, this new foundation unlocks the full spectrum of brand expression and cultural connection. We're not just building better tools—we're collaborating across the industry to reimagine how advertising works when intelligence is built into every layer of the ecosystem.

We believe in a future of advertising where brands don't just buy media, but actively contribute to culture and our growth, safely and sustainably.