Research
The latest in research from Scope3 on emissions throughout the advertising industry.
September 30, 2025
Encore Digital finds a new approach to suitability, drives more attention for B2B advertisersAfter taking just one week to create and calibrate brand agents with Brand Standards, Encore delivered measurably better engagement for three client campaigns while also improving brand safety, without impacting other media KPIs. With 99% suitability scores and performance gains in attention and viewability, Brand Standards proved its worth as Encore's new competitive advantage for demanding B2B clients.
September 24, 2025
Unlocking sustainable growth in CTV advertisingThe takeaway from the ANA and Scope3 study is simple: sustainable CTV is practical, measurable, and performance-positive. With better measurement, intentional planning, and small but powerful optimizations, advertisers can reduce waste, improve efficiency, and strengthen the entire media ecosystem.
September 15, 2025
Reinventing Brand Safety with Butler/Till: First Agency to Launch a Scope3 Brand AgentFor Butler/Till, ensuring their pharmaceutical client only appeared in brand-safe environments was mission-critical. But traditional brand safety tools were blocking too much, including valuable news content and nuanced but appropriate articles, and missing high-risk content that didn’t match keyword lists. Butler/Till needed a precise, intelligent solution to reduce risk while unlocking reach to key patient audiences.
October 10, 2024
Scope3 Expands to Sustainable AI, Releases AI Methodology and Lands $25M in New FundingAt a time when the climate crisis grows more pressing and severe by the day, the rapid adoption of AI is leaving significant environmental repercussions in its wake. Scope3 has a plan to tackle it.
September 25, 2024
ANA Releases Report in Partnership with Scope3 on How to Reduce Marketing Emissions While Driving GrowthA new report by the ANA in partnership with Scope3 explains the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands have already achieved success with those solutions
April 24, 2024
Exploring the Impact of Problematic PlacementsThis analysis explores the nature of problematic placements, how they compare to other forms of ad waste and why leveraging placement-level data is a must for marketers.
January 25, 2024
What is the Climate Impact of Click Fraud?Given what we already know about waste online (there is a strong correlation between things like MFA and high carbon inventory), Scope3 conducted a study to explore the environmental impact of fraudulent fraudulent clicks
December 19, 2023
The State of Sustainable Advertising: December 2023This end-of-year report offers an updated view into where emissions in the digital advertising supply chain exist and how the industry’s carbon footprint continues to evolve. It includes emissions data for an expanded list of countries to provide a comprehensive picture of how carbon output differs across the globe.
July 24, 2023
The State of Sustainable Advertising: Q2 2023This quarter’s report provides updated industry benchmarks and a more comprehensive estimate of digital ad emissions. 
April 20, 2023
Scope3 Report: Programmatic advertising generates 215,000 metric tons of carbon emissions each month across five major global economiesScope3’s landmark State of Sustainable Advertising Report finds the worst-performing 10% of web domains account for more than 33,500 metric tones of CO₂e every month
November 21, 2022
Ebiquity and Scope3 Research Study Reveals That 15% of Brand Ad Spend is Wasted, Contributing High Carbon Emissions and No ROIEbiquity and Scope3 today released a new report exposing the extraordinary cost of excessive supply chain waste in digital advertising and its impact on the environment.