Encore Digital finds a new approach to suitability, drives more attention for B2B advertisersAfter taking just one week to create and calibrate brand agents with Brand Standards, Encore delivered measurably better engagement for three client campaigns while also improving brand safety, without impacting other media KPIs. With 99% suitability scores and performance gains in attention and viewability, Brand Standards proved its worth as Encore's new competitive advantage for demanding B2B clients.
Reinventing Brand Safety with Butler/Till: First Agency to Launch a Scope3 Brand AgentFor Butler/Till, ensuring their pharmaceutical client only appeared in brand-safe environments was mission-critical. But traditional brand safety tools were blocking too much, including valuable news content and nuanced but appropriate articles, and missing high-risk content that didn’t match keyword lists. Butler/Till needed a precise, intelligent solution to reduce risk while unlocking reach to key patient audiences.
Exploring the Impact of Problematic PlacementsThis analysis explores the nature of problematic placements, how they compare to other forms of ad waste and why leveraging placement-level data is a must for marketers.
What is the Climate Impact of Click Fraud?Given what we already know about waste online (there is a strong correlation between things like MFA and high carbon inventory), Scope3 conducted a study to explore the environmental impact of fraudulent fraudulent clicks
The State of Sustainable Advertising: December 2023This end-of-year report offers an updated view into where emissions in the digital advertising supply chain exist and how the industry’s carbon footprint continues to evolve. It includes emissions data for an expanded list of countries to provide a comprehensive picture of how carbon output differs across the globe.