Smarter brand suitability for bigger brand impact.

Rigid keywords and categories can't capture your brand's nuance. AI models that you customize can understand exactly what content works, finding brand-suitable inventory that traditional tools miss.

Pharma brand success story.

A leading digital agency transformed their client's brand safety approach, moving beyond rigid keyword blocking to intelligent content understanding.

75%

drop in unique incidents

97%

brand suitability score, a 7% increase

6%

lower eCPM with improved quality and efficiency
“As an agency, we think it’s important to stay ahead. Scope3’s solution is not only scalable and easy to implement but also delivers immediate, visible results.”Lars Postmus,
Founder, Draft Digital

Set a higher standard with more nuance and effectiveness.

Brand Standards starts with your brand’s values. Using your custom prompt, your brand agent evaluates content with a nearly human-level understanding to make nuanced decisions that balance protection, performance, and scale based on your preferences.The result: less waste, more relevance, and reduced brand risk—all without the overblocking that results from keywords and fixed content categories. You stay in control, with built-in support for allow/block lists and integration across DSPs, SSPs, publishers, and platforms like Meta.
Light-years beyond category and keyword blocking.Brand Standards uses custom AI models to match brand preferences to media content with maximum transparency and scale, providing greater control and brand alignment.
Light-years beyond category and keyword blocking.

Transparent content-level classification and reporting.

Get clear visibility into exactly which content matches your brand standards and why with detailed classification, calibration, and reporting. Use these insights to train your agent and fine-tune your prompt and media controls for even better performance.
More transparent, more tunable.See detailed reporting, down to the level of individual content artifacts, including detailed explanations​. Find top-level views of brand suitability and media quality by publisher, property and category
More transparent, more tunable.

Your brand standards, now built for Meta.

Meta’s platform comes with content complexity that traditional tools can’t navigate effectively. Brand Standards integrates seamlessly with Meta to give you granular control over where your ads appear across Facebook and Instagram.
Brand Standards analyzes the content your ads run against for feeds and reels.Our classification engine catalogs all public content and blocks unsuitable placements based on your Brand Standards, with Common Sense Brand Safety applied by default. Using Meta Content Blocklists, our technology delivers complete control over your social ad campaigns.
Brand Standards analyzes the content your ads run against for feeds and reels.

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Custom targeting, brand suitability, and media quality together in your brand agent.

Trusted across the ecosystem.

100+ leading platforms and publishers support activation of Scope3 solutions.
Meta
Amazon
Google
TikTok
Snapchat
Index Exchange
Equativ
OpenX

FAQ:
Brand Standards

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