Media quality that drives media effectiveness.
Scope3 brand agents include a holistic, customizable, and powerful approach to media quality that goes beyond traditional measures to include sustainability, supply chain optimization, and placement-level viewability, all in service of media effectiveness.
Fully customize your media quality criteria.
Define your brand's unique quality standards with granular control over every aspect of media performance. From sustainability thresholds to attention metrics, set custom parameters to manage quality across your media spend to deliver your optimal mix of brand alignment and ROI.ViewabilitySet thresholds for average viewability (IAB) at the placement level.
Attention potentialScoring based on screen real estate and exposure time when fully in view.
Problematic placementsGPID-level avoidance of excessive refresh rates and low placement quality.
IVT/FraudAvoid sites with high instances of invalid traffic and fraud.
MFAAvoidance of made-for-advertising inventory with low content value.
Carbon emissionsSet threshold percentiles for sustainable media delivery.
Supply path directnessIdentify and prioritize the most direct paths to inventory.
Ads-to-content ratioFilter inventory based on the ratio of ads to content..
Transparent Reporting & AnalysisMedia Quality reporting dashboards focus on your priority metrics and support trend analysis over time.
Improve Media PerformanceAutomatically filter out inventory that doesn't meet your quality standards to reduce media waste and improve performance.
Deploy Across Your Media PartnersEasily deploy and measure media quality across DSPs, SSPs, premium publishers and platforms.
*Signal availability varies by destination
Campaign reporting for high-quality media decisions.
Get detailed insights into the quality factors that matter most to your brand, with reporting that tracks trends over time and helps you improve media quality across your campaigns.
Monitor media quality for Meta.
Media Quality reporting for Instagram and Facebook combine transparent reporting with actionable insights to optimize ad performance across impressions, viewability, and ad exposure time, ensuring high-quality media delivery.Want more for Meta? Brand Standards integrates seamlessly to give you control over where your ads appear.
Trusted across the ecosystem.
100+ leading platforms and publishers support activation of Scope3 solutions.
